Yellow Rose by Kendra Scott has opened its first flagship beyond Texas, landing in Nashville with an immersive retail destination at 2212 12th Avenue South in the heart of the 12 South neighborhood. The opening marks a defining expansion moment for the contemporary Western lifestyle brand, launched in 2023 and building its identity across stores in Austin, Dallas, and Houston.
The Nashville location is the brand’s most ambitious retail expression yet, combining fashion, personalization experiences, and its very first cocktail bar under one roof.
A Space Built on Western Heritage and Nashville Character
The store’s design blends refined sophistication with heritage driven detail, featuring reclaimed wood beams, brick tile, burnished leather, layered textiles, and antique furnishings sourced personally by Kendra Scott. Music runs through the entire space in a way that feels native to Nashville, vintage banjos and piano keys frame velvet lined fitting rooms, while custom guitar cases pay tribute to iconic artists. Personal heirlooms, including Kendra’s father’s cowboy hat and family photographs, add a layer of intimacy that separates the store from a standard retail environment.
A curated selection of jewelry, boots, hats, apparel, and lifestyle pieces moves through the space as a tactile journey, anchored by the brand’s signature Color Bar and a bespoke Hat Customization Atelier where shoppers can personalize their own pieces.
Beau’s Bar Brings Hospitality Into the Mix
The biggest departure from traditional retail in this opening is Beau’s Bar, the brand’s debut hospitality concept and first ever cocktail bar. Named after Kendra’s horse, Beau, the bar layers antique mirrors, weathered saddles, and heirloom horseshoes against warm textures, creating a gathering space that feels as much like a living room as a brand activation.
The drinks menu bridges Texas and Tennessee. Signature offerings include the Smoked Saddle, a smoked Old Fashioned, the Desert Willow gin cocktail, the Caviar Martini, and the 04 Margarita, named for Austin’s 78704 and Nashville’s 37204 zip codes as a tribute to both cities shaping the brand’s story.
Kendra Scott on Why Nashville Was Next
Kendra Scott, Founder and Chief Visionary Officer, said, “Yellow Rose by Kendra Scott was inspired by my life at Yellow Rose Ranch and the way Western heritage shows up in how we live and dress today. For me, western style has always been about independence, confidence and individuality. With Yellow Rose by Kendra Scott, we’re interpreting those elements through a modern fashion lens, creative pieces that move effortlessly in all stages and moments in life. Nashville felt like the perfect place for our first flagship beyond Texas.”
Nashville has become one of the most culturally resonant retail destinations in the US, drawing customers who connect deeply with music, storytelling, and craftsmanship, all values that sit at the core of what Yellow Rose is building.
A Bigger Brand Story in Motion
Yellow Rose by Kendra Scott is the newest extension of a business that Kendra Scott founded in 2002 with $500 and has grown into a billion dollar lifestyle company built on three pillars: Family, Fashion, and Philanthropy. Since 2010, the Kendra Scott company has donated more than $60 million to local, national, and global causes.
The Nashville flagship signals that Yellow Rose is moving from a Texas story into a national one. With hospitality, personalization, and community woven into the retail model, the brand is laying the groundwork for what experiential Western fashion retail can look like as it scales.
