Zimmermann, the globally celebrated Australian luxury fashion label, has announced it will open a stunning new flagship store on Sloane Street, London, in January 2026. The move underscores Zimmermann’s rapid European expansion and Sloane Street’s status as one of the world’s preeminent luxury shopping destinations.
- A Landmark Launch: Sloane Street’s Latest Luxury Arrival
- Zimmermann: Australian Origins, Global Ambition
- Design, Experience, and the Sloane Street Renaissance
- A Hub for European and International Shoppers
- Job Opportunities and Team Launch
- Industry Impact and Sloane Street’s Ongoing Renewal
- What Shoppers Can Expect in January 2026
A Landmark Launch: Sloane Street’s Latest Luxury Arrival
The new Zimmermann boutique will sit at 162 Sloane Street, SW1X 9BS, poised to make its mark in the heart of Chelsea, and perhaps London’s most iconic retail avenue. Surrounded by neighbors like Valentino, Dior, Saint Laurent, Brunello Cucinelli, and Temperley London, Zimmermann’s debut follows more than a decade of dramatic investment in Sloane Street’s revitalization.
As Hugh Seaborn, Chief Executive of Cadogan—the area’s historic landlord—says, “This project marks a new era for Sloane Street, enhancing its elegance and timeless appeal as the epitome of a luxury destination that is equally ‘global yet local’ and will entice new visitors while enriching the experience for the local community.”
Zimmermann: Australian Origins, Global Ambition
Founded by sisters Nicky and Simone Zimmermann in Sydney in 1991, Zimmermann began as a single market stall and has grown into an international label famed for its sophisticated femininity, artistic detailing, and modern yet romantic silhouettes. The brand’s signature aesthetic—bold prints, billowy dresses, and intricate resortwear—has garnered a devoted celebrity following, with clients such as Margot Robbie, Gigi Hadid, and Beyoncé.
Nicky Zimmermann said that opening a store in London had been something she and her sister, Simone, had wanted to do for as long as they could remember. “We have spent a lot of time in London over the years and like so many Australians, we have such a close bond with the city and have so many great friends here. The opportunity to present both our ready-to-wear and swim collections in our own space allows us to tell the Zimmermann story in our own way,” she said.
Design, Experience, and the Sloane Street Renaissance
The Sloane Street opening is perfectly timed with the completion of a £46 million transformation, making the street greener, friendlier, and more walkable. With widened pavements, elegant lighting, and artistic planters, Sloane Street now rivals Paris and New York for luxury shopping, according to Elizabeth Campbell, Leader of Kensington and Chelsea Council.
Zimmermann’s store will reflect the brand’s focus on craftsmanship, material texture, and immersive atmosphere. Expect a blend of vintage and contemporary art, curated lighting, and bespoke furniture—a fusion the brand calls a dialogue between old and new. This immersive environment invites the customer to discover not just a collection but a mood, a world.
A Hub for European and International Shoppers
Sloane Street serves as London’s prime address for both local and international luxury customers. With London ranked among the top global fashion capitals, Zimmermann joins a cluster of icons continuing to draw global shoppers. The new flagship will present the full Zimmermann experience for ready-to-wear, resort, and accessories—bringing signature pieces, including upcoming launches like the Spring RTW 2026 Kindred Spirit collection, to a new audience.
Job Opportunities and Team Launch
Official postings on LinkedIn and talent platforms confirm that Zimmermann is hiring an Assistant Store Manager and an Omnichannel Stock Coordinator for the new Sloane Street location, both starting in January 2026. These roles will play a key part in launching and leading the Zimmermann customer experience.
Industry Impact and Sloane Street’s Ongoing Renewal
Industry observers note that robust demand from luxury brands is fueling Sloane Street’s new golden age. Recent and upcoming retail highlights on the street include the opening of Temperley London, major expansions for Bottega Veneta and Saint Laurent, and the UK debut of home and fragrance brand L’Objet.
John McAslan, Chair of John McAslan & Partners (the urban design masterminds behind the transformation), described the renovation: “Blending contextual sensitivity with bold creativity, we have enhanced well-being, increased dwell time, strengthened security, and eased traffic impact. Green infrastructure and a horticulturally driven design enrich biodiversity and ensure a lasting environmental legacy. The result is a dramatically elevated public realm – offering residents, visitors, and businesses an exceptional experience, now rivalling the grandeur of Avenue Montaigne in Paris and Via Condotti in Rome”.
What Shoppers Can Expect in January 2026
Zimmermann’s Sloane Street boutique promises a curated edit of its most coveted pieces, from ethereal dresses to swimwear and limited-run accessories. The London store will also host exclusive launches and community events aligned with the brand’s expanding European e-commerce and physical footprint.
