impact.com and Evertune are teaming up to help brands finally see and shape how they appear in AI-driven shopping results, with the partnership backed by a strategic investment from impact.com in Evertune. The integration brings Evertune’s AI search visibility analytics directly into the impact.com platform, turning opaque large language model recommendations into actionable partnership and performance marketing strategies.
AI search is becoming a retail power channel
As shoppers shift from traditional search engines to AI assistants like ChatGPT, Gemini, and Google’s AI Overviews for product recommendations, brands are facing a new discovery battleground. Adobe data cited in the announcement shows traffic to U.S. retail sites from generative AI sources jumped 4,700% year over year as of July 2025, outpacing traditional online shopping growth.
Because large language models lean heavily on trusted, in-depth content such as reviews, comparisons, and tutorials, creator and publisher outputs are becoming some of the strongest signals behind AI-led product suggestions. That shift makes it harder for brands to understand where they stand in AI answers, and which voices are actually influencing what AI recommends consumers buy.
What impact.com–Evertune partnership mean
The partnership embeds Evertune’s AI Brand Monitoring reports directly into the impact.com platform for select customers, giving brands visibility into how they show up across AI-generated answers. impact.com is also making a strategic investment in Evertune, reinforcing a shared focus on the future of AI-powered commerce discovery.
Within Evertune’s platform, marketers can now activate content partnerships via impact.com through Evertune’s new Partner Connect marketplace, which distributes content across the publishers and creators that most influence AI recommendations. This connection between AI search insight and direct partnership activation is described as an industry first, letting brands move from passive monitoring to active optimization of AI visibility.
New AI search visibility metrics
Through the integration, brands gain access to a set of AI-specific performance views designed for this new channel.
- AI Brand Score: This metric measures how likely an AI model is to recommend a brand when it is not explicitly mentioned in the prompt, factoring in both how often the brand appears in answers and where it ranks in those responses, giving easy benchmarking against competitors.
- Domain Mentions: This breakdown shows which publisher and creator domains AI models cite most often in a given category, helping brands identify the sources that carry the most influence in AI recommendations and prioritize partnerships accordingly.
These insights reveal which individual creators, reviewers, and commerce publishers are shaping recommendations across AI models, and brands can immediately activate or optimize partnerships with those partners through the impact.com marketplace. What used to be a largely opaque part of the AI ecosystem becomes more transparent, measurable, and closely tied to commerce outcomes.
Turning GEO insights into revenue
Early customers are already using these AI search insights to build GEO-informed creator and affiliate campaigns, supported by access to impact.com’s RFP engine and its large marketplace of premium content creators and publishers. Looking ahead, brands will be able to secure media packages and high-impact placements with the publishers and creators that most strongly shape LLM responses, including refreshed mentions in high-authority articles or commissioning new content favored by generative engines.
impact.com is the first partner to appear in Evertune’s Partner Connect marketplace, where marketers can discover prioritized lists of AI-influential content sources and launch affiliate and creator campaigns directly through the integration. They can then track how increased mentions impact visibility in ChatGPT, Claude, Gemini, and other leading LLMs over time.
Inside Evertune’s GEO engine
Evertune positions itself as a Generative Engine Optimization and AI marketing platform built specifically to improve brand visibility in AI search, analyzing over 1 million AI responses monthly per brand across major LLMs. The company uses this data to provide statistically significant brand monitoring, competitive intelligence, and content strategies that increase AI discoverability.
In an analysis of the top 10,000 sources most cited by AI models, Evertune found that over 40% of content either contains affiliate links or is sponsored, highlighting how deeply commerce content is woven into AI recommendations. Evertune CEO Brian Stempeck said, “Commerce content’s impact on AI search visibility is significant. In our analysis of the top 10,000 sources cited by AI models, over 40% of content either contains affiliate links or is sponsored…Commerce content’s impact on AI search visibility is significant. In our analysis of the top 10,000 sources cited by AI models, over 40% of content either contains affiliate links or is sponsored.”
The AI Search Visibility Reports are currently available to select brands, with a broader rollout planned for early next year, including a live showcase at Affiliate Summit West.
