Retail

Minky Couture Taps Domo AI to Power a $5.5 Million Giving Mission

Minky Couture is deepening its focus on intelligent retail and large-scale philanthropy by using Domo’s AI and Data Products Platform to connect every part of its fast-growing blanket business with its nationwide giving mission.

Published: Dec 25, 2025 6:43 AM

By Jeanel Alvarado

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Minky Couture Taps Domo AI to Power a $5.5 Million Giving Mission

Minky Couture is deepening its focus on intelligent retail and large-scale philanthropy by using Domo’s AI and Data Products Platform to connect every part of its fast-growing blanket business with its nationwide giving mission. The move is designed to help the Utah retailer keep scaling its operations and its NICU-focused Heart of Minky program across the United States and beyond.

How Domo fits into Minky Couture’s growth Minky Couture is implementing Domo as an AI-powered “business orchestration layer” that pulls together data from inventory, supply chain, marketing, finance, logistics, and store operations into a single, actionable view.

This unified approach helps teams move away from static spreadsheets and toward near real-time dashboards that guide planning, staffing, promotions, and purchasing decisions. With Domo, Minky Couture can build governed data products that: Track operational performance across e-commerce and stores.

Optimize inventory movement so the right blankets are in the right place at the right time. Improve forecasting accuracy for seasonal and gifting-heavy peaks. Reduce manual reporting work so teams can focus on strategy and community programs.

A charitable engine: Heart of Minky In 2025, the Heart of Minky program donated more than 155,000 blankets, with a retail value of over 5.5 million, to families and organizations across the Country…

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Minky Couture Taps Domo AI to Power a $5.5 Million Giving Mission

Minky Couture is deepening its focus on intelligent retail and large-scale philanthropy by using Domo’s AI and Data Products Platform to connect every part of its fast-growing blanket business with its nationwide giving mission.

Unlock the rest of this story

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