Kendall Jenner’s award-winning 818 Tequila is downsizing. For the first time ever, the brand announced the release of its 818 Minis: 50ML bottles of its signature Reposado and Blanco tequilas, rolling out nationwide beginning in September.
Also known as “shooters” or “nips,” these pocket-sized pours pack the same premium quality 818 fans already love, but in a playful format that’s easy to slip into a purse or clip to your bag.
A Small Sip with Big Style
To mark the debut, 818 Tequila is rolling out a cheeky new social campaign titled “Free the Nip.” The campaign reimagines the 818 Mini not just as a drink, but as a stylish new fashion accessory. No longer confined to airplane carts or hotel minibars, the 818 Minis are designed to go wherever the night or day takes you.
“We designed the 818 Minis to be chic and fun,” said Kendall Jenner, Founder of 818 Tequila. “The release is a direct response to what our fans have been asking for; it’s about growing our portfolio and making 818 more accessible in everyday moments. We’ve made our minis into your new favorite accessory!”
Positioning Spirits as Accessories
For 818, the launch is more than just about size; it’s about identity and cultural relevance. Kathleen Braine, CMO of Calabasas Beverage Company, explained how the idea ties into current consumer behavior: “As we grow the 818 brand, this launch is a strategic step that strengthens our position at the intersection of culture and premium spirits. People are clipping charms and lip glosses to their bags, so we thought, why not the 818 Mini? We’re giving the mini a tongue-in-cheek new role as your new favorite accessory, no longer relegated to minibars or airplane carts.”
Capturing “Little Treat Culture”
The timing of the launch also speaks to cultural shifts. Among Gen Z and younger Millennials, the rise of the “Little Treat Culture” has redefined indulgence. Rather than saving up for big splurges, today’s younger drinkers often opt for smaller, fun indulgences that brighten daily life.
By turning miniature tequila bottles into chic accessories, 818 taps directly into that mindset. As the brand puts it, “With big flavor packed into a sleek, spontaneous format, they’re proof that even the smallest sips can make the biggest impact.”
Pricing and Availability
The Blanco expression will retail at an SRP of $3.99, while the Reposado will be priced at $4.99. Consumers will find 818 Minis in popular beverage retailers like BevMo!, Total Wine & More, and Remedy Liquor starting in September, making them both accessible and collectible.
About 818 Tequila
Launched by Kendall Jenner, 818 Tequila has grown into one of the industry’s most talked-about and awarded tequila brands. Made with traditional methods at a family-owned distillery in Jalisco, Mexico, the brand has racked up multiple awards and competitions. Its portfolio includes four core expressions: Blanco, Reposado, Añejo, and the ultra-premium Eight Reserve.
818 also stresses sustainability. The company partners with 1% for the Planet, sources materials sustainably, and works with S.A.C.R.E.D., a nonprofit supporting Mexican communities rooted in heritage agave production.
A Small Bottle with Big Potential
With the launch of its Minis, 818 is once again positioning itself ahead of the curve—at the intersection of fashion, lifestyle, and premium spirits. By leaning into playfulness without compromising on quality, the brand has created a product that doubles as both a drink and a statement piece.
