99minds, the unified omnichannel gift card and loyalty platform for modern commerce, has set a new industry standard with the launch of multicurrency gift card support for Shopify merchants. This innovative leap empowers Shopify brands to issue, redeem, and manage gift cards in multiple currencies, offering customers worldwide a seamless and localized gifting experience.
“Until now, Shopify gift cards were locked to a store’s default currency. 99minds changes the game by introducing multicurrency support, enabling merchants to go global without losing localization and value,” said Pravin Kamble, Co-Founder & CEO of 99minds.
Breaking Down Global Barriers for Shopify Merchants
Gift card limitations have plagued Shopify merchants for years, often frustrating international customers who were forced to redeem gift cards in a store’s default currency, introducing confusion, eroding value, and stifling cross-border sales. With 99minds’ new app, Shopify businesses can now issue and redeem gift cards in local currencies such as USD, CAD, EUR, GBP, AUD, NZD, SGD, HKD, and many more. The platform automatically detects and converts currencies during both purchase and redemption, doing away with manual calculations and misunderstandings.
This innovation arrives at a time when global e-commerce is booming and consumer expectations for frictionless, personalized experiences are at an all-time high. Multicurrency gift cards remove barriers for both gifting and loyalty programs, strengthening conversion rates and boosting overall customer satisfaction.
Features Designed for Modern Commerce
Among the standout capabilities of the 99minds multicurrency gift card solution:
- Real-time exchange rates ensure that gift card values remain accurate and transparent at both purchase and redemption, giving confidence to senders and recipients alike.
- Easy Shopify integration with minimal setup and no disruption to merchants’ current operations. Both Shopify and Shopify Plus stores can enable the feature immediately.
- Unified omnichannel support allows merchants to offer the same seamless gifting experience online, in-store, and across all channels.
- Comprehensive reporting provides full visibility into multicurrency transactions, helping businesses make smarter, data-driven decisions.
A Broader Ecosystem for Commerce
99minds’ capabilities don’t stop with Shopify. Through a strategic partnership with Blackhawk Network, 99minds enables gift card sales across more than 500,000 retail locations in 28 countries. Integration with leading processors, including Givex, Shift4, Fiserv, Clutch, and Paytronix, ensures broad compatibility and flexibility while supporting redemption across Shopify Stores.
Looking to the Future: AI-Powered Gift Card Redemption
99minds also revealed its forward-thinking vision: launching a unified gift card redemption API for AI agents. This will enable seamless gift card redemptions through shopping assistants like ChatGPT and Perplexity AI, paving the way for customer journeys that are not only currency-agnostic but also platform-agnostic.
Immediate Access for Merchants
The multicurrency gift card and loyalty app from 99minds is available now for Shopify merchants. Brands can access the Shopify Multicurrency Gift Card app and quickly enable multicurrency support to address customer expectations and tap into new global markets.
About 99minds
99minds is a global leader in omnichannel gift card, loyalty, and stored credit solutions. Serving hundreds of leading brands worldwide, 99minds helps merchants drive engagement, retention, and revenue through innovative technology, making gifting and loyalty borderless and modern.
As international e-commerce sets a new bar for customer experience, solutions like 99minds’ multicurrency gift cards signal a future where brands can grow without limits—and customers can give and receive with confidence, no matter where they are in the world.
