REVOLVE Group Launches its First Eponymous Fashion House with REVOLVE Los Angeles

REVOLVE Group is expanding its owned brand strategy with the launch of REVOLVE Los Angeles, a new fashion house positioned as a more elevated expression of occasion dressing and modern luxury. The collection debuted on March 9, selling exclusively through REVOLVE and FWRD, and marks the company’s first eponymous label after more than 20 years of building its retail platform.

The launch gives REVOLVE something more permanent than a trend cycle or influencer drop. It is a brand move rooted in what the company sees as its long term understanding of occasion dressing, event culture, and the style codes of the Los Angeles customer.

A New In House Label With a Luxury Lean

The debut collection focuses on hand embroidered eveningwear and elevated essentials, built with semi transparent luxury jerseys, bias cut satin gowns, compact Italian knit meshes, sculptural handmade straps, and art inspired metal accents. Prices range from $200…