Jack and Sage Buys Kastlfel to Broaden Its Sustainable Logo Wear Market

Jack and Sage is expanding beyond premium destination apparel with the acquisition of 100% of the assets, intellectual property, and inventory of sustainable basics label Kastlfel. The deal gives the Colorado company a bigger foothold in the basics and logo wear market across national parks, ski resorts, and specialty outdoor retail.

The transaction also includes a strategic partnership with Kastlfel’s parent company, Ecocentric Brands, which will continue screen print decoration in Denver under the same water based sustainability standards. Financial terms were not disclosed.

A Push Beyond Destination Apparel

The acquisition marks a clear category expansion for Jack and Sage, which has built its name around elevated designs sold in destination driven retail settings. With Kastlfel now folded into the business, the company is moving more directly into sustainable tees, headwear, and knitwear while keeping its premium brand positioning intact.

That matters because logo wear has become more competitive, especially…