Abercrombie & Fitch has officially landed in Indonesia, opening its first store in the Country at Grand Indonesia Mall, West Mall Level 1 in Jakarta, as part of a wider Southeast Asia comeback with local partner PT Mitra Adiperkasa Tbk (MAP).
First Abercrombie & Fitch Store In Indonesia
The debut Abercrombie & Fitch store in Jakarta, Indonesia, opened on 5 December 2025 at Grand Indonesia West Mall Level 1, bringing the American lifestyle label’s womens, mens, kids, and activewear ranges together in one location. Mall communications describe it as “the first in Indonesia,” highlighting the significance of the opening for local shoppers who previously had to travel abroad or shop online to access the brand.
A second Abercrombie & Fitch store is scheduled to follow at Tunjungan Plaza 4 in Surabaya on 12 December 2025, signalling a two‑city entry strategy aimed at both the capital and one of Indonesia’s key regional hubs. Together, the stores mark the brand’s formal brick‑and‑mortar debut in the Indonesian market.
Part Of A Southeast Asia Expansion Strategy
The arrival of Abercrombie & Fitch in Indonesia is part of a long‑term expansion plan in Southeast Asia, executed through a strategic alliance with multi‑brand retail leader PT Mitra Adiperkasa Tbk (MAP). PT Mitra Adiperkasa Tbk (MAP) The collaboration gives A&F access to MAP’s scale, local market expertise, and omni‑channel infrastructure, while expanding MAP’s portfolio of international lifestyle brands.
A senior Abercrombie & Fitch Co. executive said the company is “very excited” to enter Indonesia with MAP, framing the launch as a way to bring the A&F shopping experience to more customers around the world and deepen its presence in the Asia Pacific. A MAP fashion executive said the addition of Abercrombie & Fitch strengthens its brand line‑up and shows a long‑term commitment to growing world‑class lifestyle labels in the Indonesian market.
What Shoppers Will Find At Grand Indonesia
Positioned as a lifestyle destination, the Grand Indonesia store carries the brand’s core casual assortment, including denim, tees, shirts, dresses, outerwear, and loungewear built around its “Long Weekend” philosophy of easy, relaxed dressing. Social content from the launch highlights a full family offer—men, women, kids, and fragrance—with a modern, light interior that mirrors newer Abercrombie & Fitch flagships in other global cities.
With opening hours from 10:00 AM to 10:00 PM daily, the West Mall Level 1 location places Abercrombie & Fitch alongside other international fashion names in one of Jakarta’s busiest malls, targeting both local shoppers and tourists. Launch events and influencer visits emphasise the store as a new spot for “effortless” American style in Jakarta.
A Brand Positioning Around Effortless Long Weekend Style
Editorial coverage notes that Abercrombie & Fitch brings to Indonesia its signature “Long Weekend” mindset, encouraging customers to find calm, confidence, and self‑expression in everyday life—from city routines to getaways. The brand, founded in 1892 in New York, United States, has evolved from an outfitter for adventurers into a global lifestyle label blending modern, relaxed aesthetics with an emphasis on comfort and versatile wardrobe staples.
By entering Jakarta and Surabaya almost simultaneously, Abercrombie & Fitch positions itself to capture demand from a growing middle class eager for international casualwear brands that balance aspirational image with everyday wearability. The partnership with MAP also suggests room for further expansion across Indonesia—and potentially wider Southeast Asia—if early store performance and brand awareness build as planned.
