SACHEU is taking its full longwear lineup into Target beauty aisles nationwide beginning late February 2026, moving from viral hit status into a scaled masstige color player with multi category shelf space across lips, face, and eyes.
From viral lip launch to masstige player
The expansion follows strong performance at Ulta Beauty and a successful Fall 2025 launch of Lip Liner STAY-N™ at Target, where the product quickly became a customer favorite and sold rapidly from day one. With the full range now rolling out across Target stores and Target.com, the retailer is projected to account for more than 30% of SACHEU’s total retail sales growth in 2026.
Founder Sarah Cheung said, “Expanding into Target represents a major step toward our mission of bringing a digitally native brand into the real world, which means bringing life-proof beauty to a broader beauty community — whether that’s during a quick Target run…
or a full makeup refresh” Full STAY-N lineup at Target Starting in late February 2026, SACHEU’s complete assortment will be available on Target.com and will begin a phased rollout in Target stores nationwide.
The lineup includes Lip Liner STAY-N™, Lip Elixir, Lip Bundles (including a Target exclusive MUAH ved Up bundle), Cheek STAY-N™, Contour STAY-N™, Liquid Glow STAY-N™, Brow & Freckle STAY-N™, Eyeshadow STAY-N™, and Eyeliner STAY-N™, all built around the brand’s patented STAY-N™ technology for long lasting wear.
The strategy is clear: take one proven hero franchise and extend the same longwear promise across categories so consumers can build a full stay put routine from a single brand wall.
In a mass and masstige landscape where smudge proof, transfer resistant formulas have become table stakes, an ownable tech story helps SACHEU differentiate on performance rather than just shade range…
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