Lingerie brand Adore Me has officially launched a new sustainable fashion marketplace, Sustainabl.com, to make eco-friendly shopping more accessible and convenient for consumers. This initiative is part of a broader effort to promote sustainability within the fashion industry, aligning with the growing consumer demand for responsible shopping options.
"No one should have to compromise their values," said Marci Zaroff, Founder of ECOfashion Corp & YesAnd brand. "Looking and feeling fabulous shouldn't have to come at the expense of living in harmony with the environment."
RB Insights
- Adore Me's new marketplace, Sustainabl.com, features a curated selection of sustainable fashion brands.
- Each product is rated on a "Shine Index" to indicate its sustainability level.
- The initiative is part of Adore Me's sustainability and responsible consumption commitment.
The Launch of Sustainabl.com
Adore Me has partnered with ECOfashion Corp and Commonshare to create Sustainabl.com, a platform dedicated to showcasing sustainable fashion brands. The marketplace aims to simplify the shopping experience for consumers who wish to make environmentally conscious choices.
The first brand featured on the platform is YesAnd, a sustainable fashion label from ECOfashion Corp. The marketplace will provide a range of products, each evaluated based on its sustainability practices.
Shine Index: A New Way to Rate Sustainability
To help consumers navigate their choices, Sustainabl.com introduces the "Shine Index," which rates products on their sustainability level. The ratings range from:
- Good Start: Indicates basic sustainable practices.
- Getting There: Shows a commitment to improving sustainability.
- Top Rated: Represents brands that excel in sustainable practices.
This rating system aims to educate consumers and make the shopping process sustainably more straightforward and transparent.
Adore Me's Commitment to Sustainability
Founded in 2011, Adore Me has been promoting size-inclusive lingerie and has recently intensified its focus on sustainability. The launch of Sustainabl.com is a significant step in the company's ongoing efforts to become a more environmentally responsible brand.
In addition to the marketplace, Adore Me has initiated a climate tech accelerator program to support startups focused on sustainable practices in the apparel industry. This program allows startups to access Adore Me's supply chain data and manufacturing processes, fostering innovation in sustainable fashion.
The Future of Sustainable Fashion
As consumer awareness of environmental issues rises, brands like Adore Me are responding by creating platforms that prioritize sustainability. The launch of Sustainabl.com provides consumers with more options and encourages other brands to adopt sustainable practices.
Adore Me's initiatives reflect a growing trend in the fashion industry, where companies are increasingly held accountable for their environmental impact. Adore Me is paving the way for a more responsible future in fashion by making sustainable shopping easier and more appealing.
The launch of Sustainabl.com marks a significant milestone in Adore Me's journey towards sustainability. It offers consumers a reliable platform to shop for eco-friendly fashion while promoting a culture of conscious consumption.
