Affirm Brings ‘Wear Now, Pay Later’ to Stitch Fix’s Personal Styling Service

Affirm has partnered with Stitch Fix, the popular online personal styling service, to offer shoppers the ability to split payments for their curated clothing boxes into manageable monthly installments.

Last Updated on March 4, 2025 by RETAILBOSS
Stitch Fix’s Personal Styling Experience
Last Updated on March 4, 2025 by RETAILBOSS

Affirm has partnered with Stitch Fix, the popular online personal styling service, to offer shoppers the ability to split payments for their curated clothing boxes into manageable monthly installments. Starting this week, Stitch Fix clients can skip the sticker shock and pay over time for outfits handpicked by stylists—without late fees or hidden charges.

How Sitich Fix Works

For the uninitiated, Stitch Fix is like having a personal shopper in your pocket. Here’s the gist:

  1. Take a Style Quiz: Share your preferences, sizes, and budget.
  2. Get a Custom Box: A stylist curates 5-10 clothing and accessory items tailored to your taste.
  3. Keep What You Love: Only pay for the pieces you decide to hold onto.

Now, with Affirm, that final step just got easier.

Why This Partnership Matters

Stitch Fix, known for its “try before you buy” model, has faced a slump in active clients (down 18.6% this year). By integrating Affirm’s payment plans, the company aims to reignite growth by addressing two pain points:

  • Shoppers can spread payments over months, making pricier items (like a $200 blazer) feel less daunting.
  • Affirm’s no-fee model contrasts sharply with credit card interest traps.

“Fashion sales through Affirm jumped 20% last year,” said Pat Suh, Affirm’s SVP of Revenue. “Shoppers want smarter ways to invest in their style—without regrets.”

How It Works

At checkout, Stitch Fix users can now:

  1. Select Affirm as their payment option.

  2. Complete a quick, soft credit check (no hit to your credit score).

  3. Choose a payment plan—like 4 interest-free installments or a longer timeline.

No surprises: Total costs are shown upfront, and approved plans lock in monthly amounts.

The Bigger Picture

Stitch Fix joins over 45 fashion brands that have recently adopted Affirm, including AmazonThe RealReal, and adidas. The trend reflects a broader shift:

  • Rising demand: 67% of shoppers say flexible payments help them budget better.

  • Luxury Lean-in: Even high-end retailers like Net-a-Porter now offer BNPL options.

For Stitch Fix, this isn’t just about payments—it’s about enhancing the joy of discovery. Imagine unboxing a tailored selection of trends, knowing you can pay for your favorites on your own terms.

What's Next?

Shoppers can activate Affirm today on Stitch Fix’s website or app. As Pat Suh put it: “We’re giving Stitch Fix clients more control, so they can focus on what matters—finding pieces that make them feel confident.”

For an industry built on self-expression, this partnership is more than transactional. It’s a step toward making fashion feel accessible, one personalized box at a time.

Curious how it works? Try Stitch Fix’s style quiz here—and see if Affirm’s payment plans unlock your next favorite look.