SKIMS Goes Big With 16 Store Launches in 2025

A Strategic Vision for Retail Growth The expansion reflects Skims’ vision to become a global retail powerhouse. Jens Grede, Co-founder and CEO, has articulated the company’s bold aspirations, stating, “Since the launch of SKIMS Mens, we have been envisioning the customer experience in physical retail around the globe,” he said.

This highlights the brand’s confidence in its growth potential and retail strategy. Grede has highlighted the growing importance of physical retail in Skims’ evolution.

He has noted that the brand is focused on expanding its presence globally and sees brick-and-mortar locations as a key part of its next phase, following the company’s initial direct-to-consumer success.

Rapid Growth and Store Strategy Skims has achieved phenomenal success since its launch, growing from a shapewear startup to a lifestyle brand valued at $4 billion in 2023. The company has expanded far beyond shapewear to include underwear, loungewear, swimwear, activewear, and men’s clothing…