VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to make its highly anticipated debut at Sephora in North America. Launching today in the US and March 24, 2025, in Canada, the brand will be featured in over 190 Sephora stores, marking a significant milestone in its global expansion.
Since its inception in 2021, VIOLETTE_FR has rapidly gained traction, attracting substantial investor interest and a loyal following that includes celebrity fans. The brand’s founder, Violette Serrat in an interview with Retailboss, describes VIOLETTE_FR as a “modern maison” that democratizes beauty:
“I like to think of VIOLETTE_FR as a modern maison—offering the same meticulous care and attention to detail in formulation and color precision that you’d expect from a luxury heritage brand, but made accessible for everyone.”
This accessibility comes in two forms:
“First, our…
price points are more affordable than traditional luxury skincare and beauty, without compromising on the rigorous product development that adheres to strict EU standards, including being vegan, cruelty-free, and many, nearly 100% made with ingredients of natural origin.” “The second aspect of accessibility is philosophical—rooted in a French mindset that rejects traditional beauty ideals.
Instead, we offer a fresh perspective that empowers our community to embrace what makes them unique—their ‘je ne sais quoi.” View this post on Instagram A post shared by Violette (@violette_fr) We sat down with Violette Serrat for an exclusive interview to gain more insights into VIOLETTE_FR’s partnership with Sephora, and what the future holds for this rising star in the beauty industry.
Sephora Partnership View this post on Instagram A post shared by Violette (@violette_fr) VIOLETTE_FR’s Sephora debut marks a major milestone in its global expansion. Since 2021, the brand has steadily grown its retail presence, entering Le Bon Marché and Oh My Cream!
in France (2022), followed by Mecca in Australia and Moda Operandi in the USA (2023). The Sephora launch today introduces VIOLETTE_FR to…
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