Picsart has unveiled a major expansion of its creative platform, introducing new AI products designed to empower creators and drive “vibe design” at scale. Announced at Web Summit 2025 in Lisbon, the latest update features two flagship tools, Picsart Assistant and Picsart Flows, aimed at simplifying workflows, accelerating content production, and enabling collaborative and automated design for over 130 million monthly users worldwide.
Picsart Assistant: Conversational Vibe Design
Designed for creators who know the feeling or mood they want but lack technical know-how, Picsart Assistant uses natural conversation to generate layered, fully editable designs. AI handles multi-step workflows, supports voice-to-design, and adapts output based on the context and audience, eliminating learning curves.
Key features:
- Goal-Oriented Creation: Users describe outcomes, not technical steps.
- Multi-Step Automation: Automates complex design workflows.
- Voice-to-Design: Enables spoken instructions for instant creative output.
- Layered Generation: Produces editable, multi-layer designs for easy revision.
- Adaptive Intelligence: The system learns from every conversation and context.
Hovhannes Avoyan, CEO and Co-Founder of Picsart, explained, “Picsart Assistant and Picsart Flows fuel the next generation of storytellers to design and create at scale and thrive in today’s content-first economy.”
Picsart Flows: Automation and Infinite Canvas
Picsart Flows empowers creators to collaborate and automate content development on an infinite canvas. Users can mix Picsart’s tools with preferred AI models for static or video assets, move seamlessly from ideation to campaign, and reuse flows across projects.
Highlights include:
- Infinite Canvas: Continuous design space for no-limit creativity.
- Preferred AI Model Selection: Users can choose the most suitable AI model for each task.
- Wide Toolset: Integrated suite of tools and templates for instant use.
- Repeatable Flows: Easily automate and scale creative campaigns.
- Synchronous Collaboration: Real-time creation with team members
Product director Tom Howes said, “Picsart Flows brings everything into one streamlined workflow, so creators can test ideas, iterate, and automate output without starting over each time.”
Gen Z Influence and Global Scale
With over 2 billion downloads and a user base where more than half are Gen Z, Picsart’s platform growth aligns with the evolving needs of digital natives. The solution supports small businesses, entrepreneurs, and brands, serving a market valued at $750 billion for creative, marketing, and advertising solutions. Picsart is recognized for fostering creative independence, and the expanded platform is positioned to power scalable, self-directed visual storytelling.
Picsart Assistant and Flows Redefine Vibe Design for Modern Creators
The introduction of Picsart Assistant and Picsart Flows marks a turning point in making high-quality design accessible, rapid, and collaborative for everyone, from solo entrepreneurs to global teams.
With Picsart Assistant, creators can now turn a vision, mood, or goal into a fully layered and editable design just by sharing what they want to achieve in natural language. There’s no need for prompt engineering or toggling between tools; the platform harnesses adaptive AI and seamless automation, so creativity stays at the center of every workflow.
Picsart Flows further revolutionizes teamwork and scale. Its infinite canvas lets users, and their collaborators, combine images, video, and text in one space and reuse their favorite creative flows across campaigns. With built-in support for external AI models, ready-made templates, and real-time group sessions, Flows lets teams accelerate projects, stay consistent, and keep their creative “groove” moving effortlessly from one idea to the next.
Together, these tools help brands, entrepreneurs, and every type of creator move from inspiration to execution faster: automating routine work, simplifying collaboration, and unlocking new possibilities at the pace of digital culture.
