Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

812 Articles Published | Follow:
Lululemon shares up more than 10% after reporting Q4

Lululemon Athletica, a leading athletic apparel company, has continued to dominate the market with its…

Bankrupt Morphe Owner Agrees to $690 Million Acquisition

Morphe, a Los Angeles-based cosmetics and beauty manufacturer founded in 2008, faced bankruptcy due to…

High-End Consumers Crunch Numbers Amid Economic Caution

The global economy is facing a potential recession as we approach mid-2023, which will significantly…

Walmart Removes Child's Game From Roblox: Will Other Retailers Follow?

Walmart recently removed its undisclosed Universe of Play advergame from the Roblox platform amid growing…

Retail layoffs in January spiked 3225%, says report

The retail industry has been significantly impacted by layoffs as companies rush to reduce costs…

Younger Shoppers Want Text Messages From Brands, says Report

In today’s fast-paced world, customers are increasingly seeking convenience and personalization in their interactions with…

The Clinique Lab: An Unforgettable Virtual Beauty Storefront Experience

Clinique, a renowned beauty brand, has introduced its latest digital retail concept called The Clinique…

What a Ban on TikTok in the US Could Mean for Retailers

In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million…

Shein Vs. Temu Lawsuit Update

As of March 27, 2023, the legal battle between Chinese ultra-fast fashion companies Shein and…

Celebrity Brand Analysis: Key Success Drivers

The rise of celebrity beauty brands has become a significant trend in the makeup and…

10 Beauty Retail Trends To Watch Out For In 2023

Since the pandemic, the global health & beauty retail market, and cosmetics in particular, has…

How to Sell Cosmetics To A Major Beauty Retailer

The beauty retail industry is a constantly evolving and highly competitive market. It’s essential for…

Hermès Beauty Expands Makeup Collection

Hermès, the renowned French luxury house, has been making significant strides in expanding its beauty…

Snap Launches AR Tools To Help Small Retailers With AR Shopping

Snap, the social media giant behind Snapchat, has recently launched a new enterprise solution called…

Adidas, Beyoncé Officially End 'Ivy Park' Partnership

Ivy Park was initially launched in 2016 as a joint venture with Sir Philip Green…

The RealReal Exits Beauty Business

A luxury resale marketplace, The RealReal has decided to wind down its beauty business as…

Why DTC Brands Need Retail Partnerships To Secure VC Funding

In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task.…

Opinion: Live shopping isn't the next big disruptor in US retail

Live shopping, a popular trend in China, has been touted as the next big disruptor…

Super Bowl 2023: Rihanna's Fenty was big marketing win

Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty…

Gen Z vs. Millennials: Their Spending Habits Differ

Zillennials, a micro-generation born between 1990 and 2000, are a unique blend of Millennials and…