M·A·C Cosmetics Goes Live on Shopify to Reimagine Online Beauty Shopping
The Estée Lauder Companies' partnership with Shopify modernizes beauty retail, featuring M·A·C's full online offer.
Latest Stories
Articles by Jeanel Alvarado
Miu Miu Opens Its First Las Vegas Boutique With an Outdoor Terrace at Wynn
Located in the vibrant Wynn Las Vegas, Miu Miu's new boutique combines Italian elegance with the dynamic energy of the city.
The Potion Studio Becomes Ulta Beauty’s First Black and Middle Eastern Owned Brand
The brand's 'Healthy Hair in Every Climate' philosophy is built around simplified routines, premium ingredients, and multifunctional formulas.
Lancôme Uses The Lash Edit to Bring Its Mascara Wardrobe to Los Angeles
Visit The Grove for a day of lash exploration and beauty discovery with Lancôme's exclusive mascara lineup.
REFY Launches at Sephora EU With a Paris Champs Élysées Podium
The Sephora launch provides REFY with a physical retail platform to enhance its brand visibility and customer experience in Europe.
MANGO Strengthens Its Global Fashion Presence Across More Than 120 Markets
The company's international expansion, driven by its 127 new stores and 37 refurbishments, contributed significantly to its €1.8 billion first-half revenue.
LTK Launches an Agentic Platform as Creator Advertising Reaches $44 Billion Dollars
This platform leverages over 15 years of creator commerce intelligence, providing brands with a comprehensive AI-driven marketing solution.
Lacoste Turns Shopping Cidade Jardim Into a Fashion and Coffee Destination
São Paulo's Café Lacoste blends French heritage with Brazilian coffee, creating a unique retail destination.
Balmain Uses Private Styling to Build Its East Hampton Client Experience
Experience the luxury of Balmain's Private Salon in East Hampton, where personalized styling and exclusive events await.
Aurélien Opens First Permanent Knightsbridge Flagship Steps from Harrods
Aurélien's UK expansion marks a significant milestone in its international strategy, combining luxury with modern design.