SKIMS, the powerhouse shapewear and lifestyle brand co-founded by Kim Kardashian, is set for a momentous retail debut in Europe, announcing its first standalone store opening in London in the summer of 2026. Occupying 245–247 Regent Street—formerly the Ted Baker flagship—this highly anticipated flagship signals SKIMS’ evolution from digital disruptor and pop-up phenomenon to a permanent anchor in one of the world’s top fashion capitals.
Regent Street: The Heart of London Retail
The choice of Regent Street for SKIMS’ European flagship is deliberate and strategic. As London’s premier shopping corridor, Regent Street draws both locals and tourists seeking prestige, style, and a curated mix of global brands. Speaking on the decision, Robert Norton, SKIMS’ Chief Commercial Officer, stated: “Opening our first UK store on London’s iconic Regent Street is a landmark moment for SKIMS. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail…
experience. This milestone reflects our strategic focus on expanding into key global markets”. Laura Thursfield, Retail Leasing Director at The Crown Estate—Regent Street’s landlord—added: “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate.
Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival of SKIMS highlights the area’s sustained attractiveness for global brands”.
The Store: Scale, Design, and Immersion Set in a prominent, now-vacant location, the new 12,000 sq ft SKIMS flagship will be an immersive showcase for the brand’s full portfolio—shapewear, swimwear, loungewear, underwear, and (since 2023) menswear.
Drawing inspiration from the brand’s celebrated aesthetic, the space will deliver the full SKIMS experience in a world-class retail destination with authenticity and vision at the heart of our brand, said Jens Grede, CEO and co-founder alongside Kardashian…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.