A new chapter in cross-cultural fashion has launched as Barbour, the legendary British heritage outerwear brand, partners with Brazil’s iconic Farm Rio for a standout Autumn/Winter 2025 capsule collection. The fusion brings together quintessential British charm and iconic designs with famously bold prints and playfully feminine features from Farm Rio, resulting in one of the season’s most expressive outerwear and ready-to-wear collaborations.
An Unexpected Duo: Classic Meets Color
Barbour—renowned for waxed jackets that have graced the countryside, royalty, and music legends—offers the collaboration its signature styles, weatherproof craftsmanship, and tartan heritage. Farm Rio injects its wild patterns, joyful palette, and tropical borogodó spirit—creating, as noted in the campaign, a whole new world of wild-spirited dressing.
Nicola Brown, Barbour’s Director of Women’s wear, said:
“This is a collaboration in every sense of the word, with the most-loved features that encapsulate the spirit of each brand fused together to create a full collection with irresistible character.”
Exclusive Prints: Tartan Reimagined, Tropics Unleashed
The capsule centers on three exclusive prints that define the collection’s mood, each blending the two iconic DNAs:
- The Pink Tartan: Barbour’s Scottish-heritage tartans get a Farm Rio makeover, rebuilt with textured print backdrops and playful embroidered pineapple accents.
- The Tropical Print: This standout pattern updates a classic scarf design with intricate borders, Brazilian jaguar and pineapple-crowned motifs, contrasting with delicate florals and a green and pink palette that runs throughout the collection.
- The Pineapple Print: The fruit’s crown is a central icon, set amid luxurious golden and deep green shades for high-impact outerwear.
Barbour described the design process as a beautifully balanced blending of British heritage silhouettes and timeless patterns, with the wild beauty of Brazil, expressed through bold color combinations and spirited motifs.
Outerwear Takes Center Stage, with Bold New Joy
The heart of the drop is Barbour’s waxed jackets and quilted coats, which are reinterpreted with:
- Dramatic frilled shoulders and playful, puffed sleeves
- Patchwork tartans paired with tropical embroideries
- Signature Farm Rio color-blocking in saturated pastels and forest tones
There are also velvet mini-dresses, printed maxis, quilted gilets, rain boots, puffer hats and accessories, all realized in these exclusive prints.
Campaign: English Charm Meets Brazilian Soul
Shot amid the storybook villages and rolling hills of England’s Cotswolds with model Imogen Waterhouse, the campaign captures an otherworldly sense where illustrative cues from Brazil’s tropical world appear in surreal and intriguing ways. The visuals curate a whole new world of expressive dressing, with British and Brazilian motifs colliding in the landscape.
Global Launch and Market Impact
The Barbour x FARM Rio collection is now available worldwide through Barbour’s retail stores and online platforms, making it accessible to a global audience eager for a fresh take on timeless outerwear. The campaign has already attracted widespread international attention, earning praise from fashion media and consumers alike for its bold reinterpretation of classic British silhouettes through the lens of vibrant Brazilian creativity. With its unapologetic use of color, playful detailing, and mood-lifting energy, the collaboration stands as a celebration of both heritage and joy.
The collection features three signature prints that can be endlessly mixed and matched—offering limitless styling possibilities. From striking patchwork capes and statement full-length raincoats to cheerful co-ord sets designed for layering, each piece encourages individuality, confidence, and creativity in dressing.
Completing the capsule, a range of thoughtfully designed accessories and weather-ready boots brings the perfect balance of practicality and style. Built to perform in both rain and sunshine, these pieces embody the collection’s philosophy of fashion meeting function—inviting wearers to embrace color, comfort, and self-expression wherever they go.
The New Spirit of Collaboration
The partnership reflects an industry trend of major heritage brands embracing cross-border, high-energy collaborations to attract younger, diverse audiences.
Barbour has made a specialty of collaborations. Its latest collab is with another label very different from its own—FARM Rio.
