Be Rooted, the award-winning lifestyle and stationery brand celebrated for its inclusivity and thoughtful design, has officially launched its first-ever product in select Walmart stores nationwide. The new Move with Confidence and Trust Notebook marks the brand’s expansion into accessible wellness products, debuting exclusively at Walmart.
“I launched Be Rooted in 2020 with just four SKUs out of my apartment. Seeing my brand now on shelves at the largest retailer in the world is truly a dream come true. Walmart has been on my vision board for a long time, but it took multiple pitches and more than three years to make it happen. From day one, I wanted Be Rooted to be accessible to everyone, and partnering with Walmart is the perfect way to celebrate our 5th anniversary. We’re excited for the opportunity to share Be Rooted as the intersection of culture and empowerment with an even broader audience,”…
said Jasmin Foster, CEO of Be Rooted.
Available in 800+ Walmart locations nationwide at an MSRP of $7.84, the notebook combines affordability with self-care, offering consumers a practical tool for mindfulness, goal-setting, and daily reflection as the wellness trend continues to grow. Featuring the motivational phrase “Move With Confidence and Trust” emblazoned in bold, vibrant lettering, the 7.5” x 10” notebook includes 192 lined pages, a sturdy cover, and a gold elastic band closure.
Designed with intention, it encourages users to write, plan, and create space for self-reflection in their daily lives. Aligning with the growing movement around mindfulness and self-improvement — known as the “Great Lock-In” trend — the launch reflects how consumers are embracing personal growth, stress management, and goal accountability as part of their daily routines.
The Move with Confidence and Trust Notebook arrives just in time for the holiday season, ideal for gift-giving and New Year goal planning. With 2026 approaching, the product provides shoppers an approachable entry into the “New Year, New Goals” mindset — making it a timely, affordable addition for anyone looking to incorporate…
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