Be Rooted Expands Retail Footprint with Exclusive Walmart Launch

“I launched Be Rooted in 2020 with just four SKUs out of my apartment. Seeing my brand now on shelves at the largest retailer in the world is truly a dream come true. Walmart has been on my vision board for a long time, but it took multiple pitches and more than three years to make it happen.

From day one, I wanted Be Rooted to be accessible to everyone, and partnering with Walmart is the perfect way to celebrate our 5th anniversary. We’re excited for the opportunity to share Be Rooted as the intersection of culture and empowerment with an even broader audience,” said Jasmin Foster, CEO of Be Rooted.

Available in 800+ Walmart locations nationwide at an MSRP of $7.84, the notebook combines affordability with self-care, offering consumers a practical tool for mindfulness, goal-setting, and daily reflection as the wellness trend continues to grow.​ Featuring the motivational phrase “Move With Confidence and Trust” emblazoned in bold, vibrant lettering, the 7.5” x 10” notebook includes 192 lined pages, a sturdy cover, and a gold elastic band closure.

Designed with intention, it encourages users to write, plan, and create space for self-reflection in their daily lives.​ Aligning with…