Sales peaked during the week of August 31, reflecting early strength in the Fall season. Outerwear remained the brand’s core growth driver throughout the period, accounting for 17% to 28% of weekly sales.
Hero pieces like the Hariet Coat in Cashmere and Gustaf Coat in Cashmere anchored overall revenue, supported by a successful Fall 2025 Outerwear Collection launch in late September.
The Fall 2025 Handbag Collection, introduced on August 29, sparked impressive momentum for the Marlo 12 and Marlo 14 Bags, with the Marlo 14 in Leather generating $58k in weekly e-commerce sales at peak performance.
Similarly, the Hudson Slide in Suede and Shearling consistently appeared among the brand’s best-sellers, signaling organic demand driven by signature minimalism. This season, The Row’s Top 10 Trending Pieces capture the brand’s purest expression of timeless design — merging craftsmanship, texture, and effortless elegance…