Beauty Connect LA officially kicks off today at the Fairmont Century Plaza in Los Angeles, bringing together the beauty industry’s most innovative brands, investors, and visionaries for three days of immersive panels, networking, and product showcases. Laura Hobson, Head of Marketing — Beauty Connect, Kisaco Research said “This year is the biggest event yet, October we had roughly 460 attendees and this year we surpassed 700.
We asked what the surge in attendees could be attributed to? Laura stated “We sent VIP invites to specific enterprise beauty brands with more than 20 million+ in revenues, attract more investors and attract executives. However, we didn’t stop there, it’s important for us to grow from all sides and this included continuing to spotlight emerging brands.”
Beauty Leaders Take The Stage
The lineup of major speakers at Beauty Connect 2025 features several leaders from beauty and skincare brands including Juliette Tang, President of ONE/SIZE by Patrick Starrr (formerly of Huda Beauty and NYX Professional Makeup); representatives from Milani Cosmetics, La Luer, Live Tinted, Naturopathica, Mad Rabbit, Ceremonia, Amika, Beekman 1802, Anua, Australian Gold, Canopy, Crown Affair, Haus Labs by Lady Gaga, Jane Iredale, Kulfi Beauty, Lancer Skincare, L’Occitane, Murad, e.l.f. Beauty, and Rare Beauty by Selena Gomez.
We asked a few attendees what they love most about the event.
“I’m learning about brands that have products that I would have never thought of, I meet so many people with innovative products and how they are growing their brands,” said Cliff Thomason, Founder of Rebelotion.
Emerging Brand Spotlight
At Beauty Connect LA 2025, the Emerging Brand Spotlight annual showcase continues with six standout finalists: Ceremonia, KilgourMD, Lion Pose, Love Indus, Sarelly Sarelly, and Vedic Lab. These rising beauty innovators have earned the opportunity to present live on the main stage before scores of investors, top retailers, and industry executives.
RB X Beauty Connect Sponsorship
In partnership with Beauty Connect, we are excited to announce that our sponsorship has made it possible for four outstanding beauty brands to join this year’s event as featured participants: Auda.B Beauty, Say by Yani, Florae Beauty, and Lemonblush.
Auda.B Beauty, formerly known for its innovative nail care products, has officially rebranded as a skincare company. The brand’s relaunch centers on the debut of its first skincare product: a sunscreen specifically formulated for acne-prone and sensitive skin.
“I am deeply honored to attend Beauty Connection LA as a sponsored founder. I’m eager to dive into the three days of content , panels, roundtables and workshops. This will provide me with the opportunity to gain meaningful connections and network with industry leaders and likeminded individuals. Thank you for this opportunity!” said Sam Walker, Founder of Àuda.B.
Say by Yani is a mission-oriented haircare brand rooted in holistic wellness and handcrafted rituals. Led by founder Yanique Richards, the company infuses plant-based ingredients, especially garden-grown lavender and Jamaican Black castor oil, into every product, supporting scalp health and aromatherapy benefits.
“I’m beyond excited to attend Beauty Connect 2025! It’s such a beautiful moment to connect with other innovators who are redefining the beauty space. At Say by Yani, everything we create comes is handmade from the earth with lots of love, so being in a room full of visionaries who share that same passion feels truly special,” says Yani Richards, Haircare Founder at Say by Yani.
Florae Beauty, founded by neuroscientist Dr. Natalie King, delivers a science-backed approach to hair wellness, emphasizing the connection between overall health and hair vitality. Their plant-powered, personalized formulas are crafted to nurture textured hair, bridging cutting-edge research with meaningful self-care.
“Florae Beauty is excited to be part of Beauty Connect 2025, joining other visionary brands and innovators shaping the next era of beauty and technology. We’re looking forward to sharing in the conversations that move the beauty industry forward!” said Dr. Natalie King, Founder of Florae Beauty.
Lemonblush brings a bold and playful spirit to modern beauty, focusing on innovative formulations and vibrant aesthetics. The brand is recognized for its commitment to clean ingredients and empowering self-expression, making it a leader among the new generation of trend-driven, conscious beauty brands.
“I’m so excited for Lemonblush to be part of Beauty Connect 2025! Our brand is rooted in fearless self-acceptance and creating space for confidence, color, and purposeful products to coexist. Being among other innovators who are shaping the next era of beauty feels like the perfect reflection of what Lemonblush stands for,” said Charis J. Dorsey, Founder of Lemonblush.
What to Expect at Beauty Connect
The event runs from November 3–5, offering attendees a front-row seat to the latest trends shaping the future of beauty and wellness. The collaboration and sponsorship opportunities at Beauty Connect LA provide emerging and established brands with vital exposure, mentorship, and new platforms for growth.
