Bloomingdale’s Launches Exclusive The White Lotus x AQUA Line

Bloomingdale's has unveiled an exclusive fashion collaboration, The White Lotus x AQUA, inspired by the critically acclaimed HBO Original series, The White Lotus. This partnership with Warner Bros. Discovery Global Consumer Products celebrates the highly anticipated third season of the show, which takes the star-studded cast to the stunning landscapes of Thailand.

Set to launch online and in Bloomingdale's stores on February 3, the collection captures the vibrant, tropical aesthetic of the series' latest season. The line features a curated range of women's apparel and accessories, perfect for a luxurious getaway or adding exotic flair to everyday wardrobes. Highlights of the collection include:

• Floral prints and tropical-inspired pieces that evoke a beachy, resort-ready vibe

• Two-piece sets, swimsuits, dresses, and vibrant crochet totes and sandals

• Statement casual wear, including hoodies, t-shirts, and joggers

Frank Berman, EVP and Chief Marketing Officer at Bloomingdale's, stated: "At Bloomingdale's, we strive to align our marketing initiatives with the most exciting moments in culture. This partnership with Warner Bros. Discovery, inclusive of the exciting AQUA collaboration with The White Lotus, a bonafide cultural phenomenon, is another example of fulfilling this customer appetite. We're proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online."

Fashion enthusiasts and fans of the series can explore the collection online and in all Bloomingdale's stores starting February 3. Shoppers visiting Bloomingdale's iconic 59th Street location in New York City will be treated to a special window display showcasing the collection.

The launch of The White Lotus x AQUA coincides with the premiere of the show's third season, which debuted on February 16 at 9 p.m. ET/PT on HBO and is available to stream on Max. The White Lotus has become a cultural phenomenon known for its sharp social commentary and luxurious settings. The second season finale drew 2.8 million viewers—a series high then.

This collaboration taps into the show's massive fanbase and aligns with the growing trend of fashion collections inspired by popular media. With its tropical designs and resort-ready pieces, The White Lotus x AQUA collection is poised to be a must-have for fans and fashionistas alike.

The collection features vibrant motifs, including monkeys, elephants, and crocodiles, paying homage to the show's lush Thai setting and iconic wallpaper. Shoppers can find everything from beach coordinates and crochet pieces to branded merchandise and accessories like sequined sandals and shell-embellished slides.

As anticipation builds for new episodes of The White Lotus, this exclusive collection offers fans a unique way to immerse themselves in the show's world while bringing a touch of luxury and tropical flair into their wardrobes.