Brand DNA: Body Confidence and Inclusivity
Founded by CEO Kourtney Brooks, TINGE draws its brand ethos from its very name: a slight trace of color, feeling, or quality. The brand’s debut product, TINGE Tint, is a lightweight, long-lasting body makeup that’s both vegan and cruelty-free. Launched in summer 2021, the Tint became the heart of the brand’s promise: buildable, natural-looking coverage that works for every skin tone, season, and occasion.
The TINGE team states that their body products are designed to be subtle rather than drastic, offering an added boost of confidence to help customers feel good in their own skin.
Available in twelve undertone-oriented shades—the most expansive range in the body complexion category to date—the formula is water-resistant, transfer-resistant, and designed to blur redness, veins, and blemishes while supporting an undetectable finish.
Seed Funding Details and Strategic Impact
TINGE announced its $2.6 million seed round. The round is earmarked for scaling inventory, accelerating product innovation, expanding marketing, and strengthening retail partnerships. As TINGE was one of ten brands selected for Target’s 2022 Takeoff Beauty cohort and has been featured in leading outlets such as Forbes, Byrdie, and Glossy, the investment represents a strong vote of market confidence in the brand’s scalable vision.
Product Innovation and Shade Diversity
What sets TINGE apart is its focus on nuanced shade range and body-centric formulasTinge tint is available for purchase in twelve undertone-oriented shades, representing the most expansive range in the body complexion category to date. The formula’s medium coverage and undetectable finish are designed to work in harmony to help users look and feel like themselves, evening out the complexion below the neck while minimizing the appearance of redness, veins, discoloration, and blemishes where desired, the company proudly details.
This innovation has earned praise from beauty reviewers and inclusivity advocates alike, positioning TINGE as a category-defining player. TINGE is reimagining beauty inclusive of the body. Confidence is our brand catalyst; body positivity is our native language.
Brand Milestones and Recognition
- Target 2022 Takeoff Beauty: TINGE was selected as one of just ten breakout brands for Target’s entrepreneurship accelerator, highlighting major retail interest.
- Press Coverage: TINGE has been spotlighted in Forbes, Byrdie, Thingtesting, Global Cosmetic Industry, and Glossy
Industry and Founder Perspective
In interviews, Brooks has repeatedly emphasized mission over marketing, explaining that the brand is reimagining beauty to be inclusive of the body. She noted that no existing brand was truly addressing the need for inclusive, body-focused complexion products, which led them to create one that makes confidence accessible to everyone.
The Road Ahead: Expanding the Body Beauty Conversation
With its $2.6 million seed round, TINGE will expand its product line—continuing to deliver body-centric formulas packed with the finest ingredients that are sure to leave a lasting impact, as you make yours. Innovations in shimmer, hydration, and sun protection for the body are reportedly in the pipeline, all with the brand’s signature focus on inclusivity and ingredient transparency.
Future Outlook
TINGE is writing a bold new chapter in beauty by centering the body in complexion, color, and confidence. With an inclusive shade system, category-first formulas, and a platform steeped in body positivity, the brand’s $2.6 million seed raise positions it to lead the next evolution in personal care, making everyone feel subtly, beautifully seen.
