Brooks Running closed 2025 with record breaking global revenue, delivering 16% year over year growth and extending its streak to nine consecutive years of expansion. The performance cements the Seattle based brand as one of the strongest pure play running players worldwide, powered by a tight focus on performance innovation and the needs of runners.
Global Growth And Regional Highlights
In 2025, global revenue rose 16%, contributing to a roughly 14% compound annual growth rate over nearly 25 years since 2001. Regionally, sales increased 13% in North America, 22% in Europe, the Middle East, and Africa (EMEA), and 66% in Asia Pacific and Latin America (APLA).
In China, revenue surged 245%, helped by Brooks ranking as the No. 1 international brand among sub three hour finishers at the Shanghai Marathon, one of the country’s largest races. The brand also secured the No. 1 market position in adult performance running footwear priced €90 and above in Germany in 2025, underlining its strength in a key European running market.
Market Leadership And Community
Brooks Runner’s first strategy helped it achieve the No. 1 market share position in performance running footwear at U.S. specialty retail in Q4 2025. In North America, the Brooks Run Club loyalty program surpassed 2 million members, doubling year over year and deepening direct ties with core consumers.
On Strava, combined North America and EMEA run clubs for Brooks now exceed 785,000 members, more than any other run brand on the app, with the number of running clubs more than tripling in 2025. That community footprint reinforces the brand’s positioning as a performance partner rather than just a footwear label.
CEO On Running Momentum
“Running continues to gain extraordinary momentum around the world as more people choose movement as part of their approach to health and wellness,” Dan Sheridan, CEO of Brooks, said. He added that the company’s opportunity ahead is “incredibly exciting” and that he has “great confidence in the entire Brooks global team.”
“Following a record 2025, we enter 2026 energized by the innovations and programs we’ll deliver to runners and retailers worldwide,” Dan Sheridan said, pointing to product and market initiatives designed to keep the growth streak intact.
Innovation and New Launches
Innovation was a key growth driver. In 2025, 10 Brooks footwear styles posted at least 20% year over year revenue growth. The Glycerin series, featuring the new DNA Tuned midsole foam, delivered 33% revenue growth and a 27% increase in unit sales, with Q4 revenue for the franchise up 46% year over year.
The iconic Adrenaline GTS celebrated its 25th anniversary and continued to contribute double digit full price growth as a top seller. Brooks also introduced the all new Glycerin Flex, featuring an industry first articulated, strategically segmented midsole, signaling a “bold milestone” as the brand pushes the next wave of performance running innovation.
