Browns Shoes partners with PayBright to offer Canadians flexible payment choices, online and in-store

Browns Shoes partners with PayBright to offer Canadians flexible payment choices, online and in-store
Jeanel Alvarado
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Jeanel Alvarado
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former...
5 Min Read

PayBright, one of Canadaโ€™s leading providers of installment payment plans, today announced its partnership with celebrated Canadian shoe retailer Browns. Now, Canadians shopping online at brownshoes.com and at Browns stores nationwide have the option to pay over time in 4 interest-free, biweekly installments.

Buy now, pay later (BNPL) services continue to grow in popularity inย Canada. According toย a recent retailer reportย by PayBright, consumers across all age groups want and expect diverse payment options at checkout, regardless of the channels in which they shop. Browns has begun offering PayBright plans to meet this growing expectation, and ensure their high-quality products for all seasons are more accessible to its customers.

โ€œIn 1940, we opened our doors on St. Catherine Street inย Montreal. 80 years later, we continue to work hard to offer our Browns family the best customer experience possible,โ€ saysย David Brownstein, Vice President of Sales, Browns.ย  โ€œAs technologies and customer needs change, so do we. Offering PayBright as a payment option helps us to meet the ever-evolving needs of our customers and provide them with the most personalized experience and highest-quality footwear on the Canadian market.โ€

For Browns, a key factor in selecting PayBright as a BNPL provider was PayBrightโ€™s ability to fully integrate with Brownsโ€™ in-store point-of-sale (POS) system, allowing store associates to quickly and easily offer installment payments to customers at checkout. The PayBright and Browns teams worked closely together to develop this pioneering approach to in-store installments inย Canada, where Pay in 4 is offered to customers seamlessly at checkout through integration with Brownsโ€™ POS system. Through the PayBright integration, store associates select PayBright as a payment option when customers are ready to pay for their purchase. Customers receive a text message or email on their smartphone, allowing them to quickly complete the PayBright payment process and pay in 4 interest-free installments.ย 

Browns joins a growing list ofย Canadian fashion retailersย offering PayBrightโ€™s popular buy now, pay later option at checkout. To date, more than 9,000 domestic and international merchants offerย PayBrightโ€™s payment plansย to consumers shopping in the home goods, electronics, fashion, and sporting goods industries.

โ€œPartnering with Browns to make their high-quality footwear more widely available to Canadians is exciting for us,โ€ saysย Wayne Pommen, SVP Canada, PayBright. โ€œWe are especially pleased with the initial results of the in-store approach, where Browns is establishing itself as a payments innovator in the Canadian market by offering our Pay in 4 plan to customers through a POS integration. Browns is also a welcome addition to our growingย Shop Directoryย of retailers who already see the benefits of offering PayBright to consumers.โ€

PayBright was the first integrated installment payment solution for e-commerce, in-app, and in-store sales inย Canada, providing a unified omnichannel experience. Unlike other installment payment options, PayBright does not require consumers to sign up for a credit card and does not charge hidden fees, retroactive interest, revolving interest charges, or late fees. Consumers can learn moreย here.

About PayBright
PayBright, an Affirm company,ย  is one ofย Canadaโ€™sย leading providers of installment payment plans for e-commerce and in-store purchases. Through partnerships with over 9,000 domestic and international retailers, PayBright allows Canadian consumers to buy now and pay later in a quick and easy experience. PayBright is fully integrated with leading retail partners includingย Hudsonโ€™s Bay, Sephora, SHEIN, Samsung, Wayfair, and Endy. PayBrightโ€™s installment plans range from 4 biweekly payments for smaller purchases up to 60 months for larger purchases, with interest rates as low as 0%. Headquartered inย Toronto, PayBright has provided Canadians with overย $3 billionย in spending power since inception. For more information, visitย www.paybright.com.

PayBright Media Contact: Arielle Loeb, Senior Director of Marketing, arielle.loeb@affirm.com

SOURCE PayBright, Inc.

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Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanelโ€™s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.