BeautyInsights

Top 10 Beauty Brands by Website Traffic

This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from

Top 10 Beauty Brands by Website Traffic
BeautyInsights

Top 10 Beauty Brands by Website Traffic

Credit: Ulta Beauty

This RB report presents an in depth analysis of the top 10 beauty brands based on their website traffic as of December 2025. Leveraging data from SEMRush’s “Beauty & Cosmetics” category, this document provides insights into the digital landscape of the beauty industry, highlighting key players and their online presence. The report includes a detailed ranking, a visual representation of traffic data, comprehensive brand descriptions, and an analysis of market trends. Top 10 Beauty Brands by Website Traffic The following table outlines the top 10 beauty brands, ranked by their monthly website visits in December 2025. The data showcases a diverse range of brands, from major retailers to specialized fragrance and subscription services, indicating the varied nature of online consumer engagement in the beauty sector. Rank Brand Website Monthly Visits (Millions) 1 Sephora sephora.com 56.84 2 Ulta Beauty ulta.com 54.54 3 Boots boots.com 44.77 4 Fragrantica fragrantica.com 44.61 5 QVC…

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