LYS Beauty @lysbeautyofficial becomes the first Black-Owned clean beauty brand to hit the @sephora nationwide shelves and meet retailer’s ‘Clean at Sephora’ brand guidelines.
CLEAN AT SEPHORA GUIDELINES
Clean at Sephora, a product category that included only items formulated without a target list of 50+ no-no ingredients (ie. Sulfates – SLS + SLES, Parabens, Formaldehydes, Phthalates, Mineral Oil,
Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Mercury, Animal Oils, Aluminum Salt and more) as well as product guidelines for example:
Undisclosed Synthetic Fragrances (synthetic fragrances allowed providing they meet all of the above criteria AND certify they comply with the brand’s Clean Fragrance criteria
Clean at Sephora brands are required to test their final formulas for 1,4 Dioxane, a suspected carcinogen that contaminates other ingredients. The tests must show 10 or < ppm for rinse-off products and 3ppm or < for leave-on products.
Sephora currently sells approximately 70 certified clean beauty brands.
Shop @lysbeautyofficial at @sephora
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.