LYS Beauty, a trailblazing brand in the clean beauty industry, has made history as the first Black-owned Sephora Clean Makeup brand. Founded by Tisha Thompson, a makeup artist with over 18 years of experience in clean beauty product development, brand management, marketing, finance, and operations, LYS Beauty is now exclusively available at Sephora.
The brand offers a wide range of makeup products, including brightening concealers, dark spot-banishing foundations, balancing primers, blurring setting powders, and much more. LYS Beauty‘s collection of clean and effective solutions caters to every step of your beauty routine, from foundation to lip treatments.
Some of the best-selling products from LYS Beauty include their cream blush, matte bronzer, and contour stick. The cream blush features a non-greasy buildable formula that delivers a gorgeous pop of color while controlling excess shine with kaolin clay and soothing the skin with vitamin E. The brand’s popular foundation offers light-to-medium coverage in a variety of shades and includes ashwagandha and turmeric for stress relief, anti-aging benefits, and an even, radiant complexion.
LYS Beauty is committed to clean, cruelty-free, vegan, and gluten-free formulas, ensuring that their products are not only effective but also gentle on the skin and the environment. As a Black-owned brand, LYS Beauty is paving the way for diversity and inclusivity in the clean beauty industry.
Now available exclusively at Sephora, LYS Beauty is revolutionizing the world of clean cosmetics, offering high-quality, effective products that cater to a diverse range of beauty needs. With its innovative formulas and commitment to clean, cruelty-free, and inclusive beauty, LYS Beauty is a must-have addition to any makeup lover’s collection.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.