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LYS Beauty Becomes First Black-Owned Clean Beauty Brand At Sephora

LYS Beauty @lysbeautyofficial becomes the first Black-Owned clean beauty brand to hit the @sephora nationwide shelves and meet retailer’s ‘Clean at Sephora’ brand guidelines.

CLEAN AT SEPHORA GUIDELINES

Clean at Sephora, a product category that included only items formulated without a target list of 50+ no-no ingredients (ie. Sulfates – SLS + SLES, Parabens, Formaldehydes, Phthalates, Mineral Oil,
Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Mercury, Animal Oils, Aluminum Salt and more) as well as product guidelines for example:

✨Undisclosed Synthetic Fragrances (synthetic fragrances allowed providing they meet all of the above criteria AND certify they comply with the brand’s Clean Fragrance criteria

✨Clean at Sephora brands are required to test their final formulas for 1,4 Dioxane, a suspected carcinogen that contaminates other ingredients. The tests must show 10 or < ppm for rinse-off products and 3ppm or < for leave-on products.

Sephora currently sells approximately 70 certified clean beauty brands.

Shop @lysbeautyofficial at @sephora

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