By RETAILBOSS
LYS Beauty @lysbeautyofficial becomes the first Black-Owned clean beauty brand to hit the @sephora nationwide shelves and meet retailer’s ‘Clean at Sephora’ brand guidelines.
CLEAN AT SEPHORA GUIDELINES
Clean at Sephora, a product category that included only items formulated without a target list of 50+ no-no ingredients (ie. Sulfates – SLS + SLES, Parabens, Formaldehydes, Phthalates, Mineral Oil,
Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Mercury, Animal Oils, Aluminum Salt and more) as well as product guidelines for example:
✨Undisclosed Synthetic Fragrances (synthetic fragrances allowed providing they meet all of the above criteria AND certify they comply with the brand’s Clean Fragrance criteria
✨Clean at Sephora brands are required to test their final formulas for 1,4 Dioxane, a suspected carcinogen that contaminates other ingredients. The tests must show 10 or < ppm for rinse-off products and 3ppm or < for leave-on products.
Sephora currently sells approximately 70 certified clean beauty brands.
Shop @lysbeautyofficial at @sephora
