Beauty
Top 10 Most Mentioned Beauty Brands by Influencers in 2025
The following table presents the final ranking of the top 10 beauty brands, based on the combined Total Score from the custom methodology.
Public research brief
What this ranking examines
A composite ranking of beauty-brand influence across TikTok earned media value and Instagram presence in 2025.
Scores combine a TikTok EMV Score (max 70) measuring earned media value and engagement on TikTok, and an Instagram Presence Score (max 30) reflecting follower base and content performance. Total Score = TikTok EMV + Instagram Presence.
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