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Sephora x Olive Young Partnership to Supercharge Global Demand for Korean Beauty

K Beauty is entering a new scale up phase in prestige retail as Sephora and Olive Young announce a strategic partnership to bring a curated lineup

Sephora x Olive Young Partnership to Supercharge Global Demand for Korean Beauty
BeautyNews

Sephora x Olive Young Partnership to Supercharge Global Demand for Korean Beauty

K Beauty is entering a new scale up phase in prestige retail as Sephora and Olive Young announce a strategic partnership to bring a curated lineup of Korean beauty brands to millions of  Sephora shoppers worldwide. Launching this fall, the collaboration will roll out across the United States, Canada, Hong Kong SAR, and Southeast Asia (Singapore, Malaysia, Thailand), with further expansion into the Middle East, the UK and Australia planned for 2027.

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