Greece’s #1 suncare brand, Carroten, is making waves in the U.S. market with its highly anticipated retail debut through a strategic partnership with Target. With its already strong presence across Europe, the Middle East, and Australia, Carroten’s best-selling Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel will be available in Target stores nationwide and on Target.com starting February 2, 2025, marking a significant milestone in Carroten’s global retail expansion.
Carroten’s entry into the U.S. market brings its award-winning suncare products to American consumers. With over 30 years of expertise, Carroten was born under the sunny skies of Greece, which enjoys more than 250 sunny days per year.
Takis Petrou, International Markets Development Director at Sarantis Group, the parent company of Carroten, shared his excitement: “Carroten is the suncare love brand that invites consumers all over the world to live their summer! We are thrilled to launch at Target, offering our customers the absolute experience under the sun.”
Target’s extensive retail footprint and dedicated beauty departments make it the ideal partner for Carroten’s U.S. debut. This collaboration is set to elevate Carroten’s presence in the competitive U.S. beauty market, which is projected to reach $90 billion by 2025, according to Statista.
Starting February 2, 2025, Carroten’s Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel will be available on Target.com.
