Case Studies

RETAILBOSS editors cover in-depth case studies from various brands and retailers on topics including marketing strategy, e-commerce, social media, technology, brick-and-mortar and more. Scroll down to discover our case studies and check them out.

Rent The Runway Business Model: Case Study

Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss as a solution for busy women who needed access to high-end designer clothing without the commitment and cost of purchasing.

How Bubble Skin-Care Brand Increased Subscriptions with Smartrr App

Bubble has successfully built a consumer-centric brand by leveraging a community-first approach to subscriptions. This strategy has been instrumental in their growth, and they have achieved this feat with the help of Smartrr, a subscription management platform.

NA-KD

NA-KD, a Swedish fashion brand established in 2015, is best known in the fashion industry for its affordable yet trendy clothing.

Glossier Case Study: The Power of Aesthetic Branding

In today’s digital age, aesthetics are everything. From social media feeds to website designs, the way that a brand visually presents itself can make or break its success.

Rare beauty case study Selena Gomez in Sephora

Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.

Neiman Marcus Case Study: Marketing Strategy To Attract Wealthy Shoppers

Luxury retail giant Neiman Marcus has been a household name for over a century, catering to the elite and affluent consumer market.

IPSY Case Study: The Power of Influencer Marketing and Content Creation

Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following.

Case Study: A Deep Dive Into ‘Masstige’ Luxury for the Masses

Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are willing to pay top dollar for high-end luxury products.