A new season often brings innovative fragrance launches, and Sam Edelman’s Duet Eau de Parfum is quickly becoming a highlight of Fall 2025. Sam Edelman, the American lifestyle brand celebrated for unmistakable femininity and expressive design, unveils its first fragrance, Duet Eau de Parfum, a campaign signaling an olfactive evolution for one of fashion’s most beloved names. Developed in collaboration with Parlux Ltd., Duet is described as a scent that champions duality, balance, and timeless partnership, themes that have defined Sam Edelman’s distinctive legacy in footwear and lifestyle.
Romance and Creativity Bottled
Inspired by founders Sam and Libby Edelman’s enduring partnership, Duet interprets their creative journey with a harmonious aromatic blend and elegant design. Sam Edelman, Founder and Creative Director, said, “After 45 years of partnership, we sought to create something authentically true to our brand—an organic expression of the femininity and sensuality that Libby brings to the Sam Edelman universe, translating our personal romance into this new olfactory chapter. Duet is an intimate new expression of our longstanding dynamic of creator and muse, while also paying homage to the millions of ballet flats we’ve brought to market since introducing the style to America in 1987.” The fragrance is described as a luminous, floral, watery signature, reflecting both the heritage and forward-thinking spirit of Sam Edelman.
Charlotte Lawrence Embodies the Brand
The campaign introduces Charlotte Lawrence, a rising singer, songwriter, and actress, as Global Brand Ambassador. Photographed by Libby Edelman for the campaign, Lawrence’s own musical track, “Ballerina,” from her debut album, complements both the ballet-inspired bottle silhouette and Edelman’s heritage in iconic footwear design. Charlotte Lawrence said, “I’m thrilled to partner with Sam Edelman on this new fragrance. Duet captures the emotional duality of who we are—strong and soft, bold and grounded. Fragrance is such a powerful form of self-expression, and I’m really excited to be a part of it.”
Modern Scent for Modern Women
Crafted by perfumer Alexandra Monet at Firmenich, Duet is designed for the woman who gracefully balances strength with softness and elegance with edge. The scent unfolds with luminous top notes of mandarin, grapefruit, and fig, followed by coconut water, gardenia, and cassis at the heart, finishing on warm notes of cedarwood, white suede, and musks. The travel-size spray is priced at $32, the 1-oz bottle at $72, and the 3.4-oz version at $112.
Lori Singer, President of Parlux Ltd., said, “Fragrance is now more than an accessory—it’s an extension of identity. With Duet, we’re offering consumers a scent that feels personal and modern, rooted in the craftsmanship and emotional resonance the Sam Edelman brand is known for.”
Design Details: A Nod to Heritage
The perfume bottle pays tribute to Edelman’s iconic ballet flat, capturing its silhouette in rose gold and ribbon details, complete with a bow at the toe. The elegant packaging, in off-white and rose gold, boasts a slipper outline and opens to reveal Sam Edelman’s signature green, providing a playful and sophisticated finish.
Where to Find Duet
Duet Eau de Parfum is available at select Nordstrom stores, Sam Edelman’s website, Macy’s, and will launch nationally at Ulta Beauty in late 2025. Customers can discover more about Sam Edelman’s fragrance and product portfolio by visiting Sam Edelman and Parlux.
Campaign and Market Impact
Duet’s campaign has garnered attention for its fresh creative angle, blending Sam Edelman’s iconic design heritage with a strong storytelling focus. Each bottle is a statement piece, making fragrance not just a sensory experience but an extension of individual identity. The collaboration with Charlotte Lawrence exemplifies how brands are harnessing authentic narratives and artistry to resonate with modern consumers and elevate the launch’s cultural appeal.
