Cleanlogic is entering mass drugstore retail for the first time, launching at CVS Pharmacy in a nationwide rollout that brings its inclusive, full body bath and skincare tools to thousands of new shoppers. The expansion marks a major distribution milestone for the New York based brand, long known for accessible design, Braille packaging, and a mission to make everyday self care easier for everyone.
Inside Cleanlogic’s First CVS Pharmacy Launch
Starting March 30, 2026, Cleanlogic’s assortment is available in CVS Pharmacy locations across the United States and on CVS.com. The full lineup of six bath and skincare tools will be stocked in 4,733 stores, including exfoliating and cleansing accessories designed to slot easily into daily routines.
“Launching at CVS Pharmacy is a pivotal moment as we continue elevating Cleanlogic’s retail footprint,” said Isaac Shapiro, CEO and co founder of Cleanlogic. “CVS is an incredible partner for bringing accessible, reliable and high-quality skincare tools to more consumers who are looking to build simple, yet effective daily routines.”
Two hero products, the Exfoliating Stretch Cloth and Dual Texture Body Exfoliator, will get even broader visibility, landing in more than 6,000 locations (6,550 stores in total), positioning them as front line fixtures in CVS’s bath and body aisle. Rounding out the edit are the Detoxify Dual Texture Body Exfoliator, Large Body Exfoliator, Dual Texture Facial Buffers, and Sport Soap Saver, all built around the same practical, performance driven ethos.
Accessibility And Sustainability Come To The Drugstore Aisle
Beyond the sheer scale of the rollout, Cleanlogic brings an accessibility story that is still rare in the mass market. The brand incorporates functional Braille on its packaging to help blind and visually impaired individuals lead a more independent life, an initiative inspired by founder Isaac Shapiro’s mother, who lost her sight as a child. To ensure accuracy, Cleanlogic partnered with the American Foundation for the Blind and commits a portion of sales to organizations supporting visually impaired communities.
Cleanlogic has shifted to 100% tree free paper packaging printed with soy based ink, and its products are made without dyes and with soy based foam where applicable. Bringing that combination of inclusive design and lower impact materials into CVS Pharmacy gives everyday shoppers access to values driven tools at the same place they pick up prescriptions and basics, rather than only at niche or specialty retailers.
Why CVS Pharmacy Is A Strategic Step
For CVS Health, which plans to open about 60 new locations in 2026 while rolling out nearly 20 smaller pharmacy only formats, differentiated beauty and personal care assortments are a key part of its in store strategy. Partnering with mission driven brands like Cleanlogic helps reinforce CVS’s positioning as a health led retailer that can also deliver thoughtful, design forward self care solutions.
For Cleanlogic, landing in 4,733 to 6,550 stores instantly elevates its visibility and trial potential versus the slower, door by door growth typical of niche bath accessories brands. It also creates a scalable template for future drugstore partnerships as the brand looks to expand deeper into the channel and reach families who value both practicality and inclusive design.
