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L’Agence Partners with Google on an AI Virtual Try On Experience for Its Fall 2026 Campaign

Related reading: Explore our Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026.

Published: Mar 30, 2026 4:58 PM Updated: Aug 30, 2026 8:48 PM

By Jeanel Alvarado

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L’Agence Partners with Google on an AI Virtual Try On Experience for Its Fall 2026 Campaign

Credit: L’AGENCE

L’AGENCE is making a big New York fashion statement with its Fall 2026 collection, ‘Seduction’, and a new Google partnership that turns its runway into an AI powered, shoppable dream closet in real time.

The brand used Google’s generative AI virtual try on tech at New York Fashion Week, letting guests upload their own photo and instantly see themselves in 10 looks from the presentation, all available to pre order on the L’AGENCE website.

Fall 2026 “Seduction” at NYFW Unveiled in New York on February 13, 2026, L’AGENCE’s Fall 2026 collection, titled Seduction, explores romance through a darker, modern lens, imagined as a midnight garden.

Lace and bustiers are set against sharp, sculpted tailoring; velvets soften strong, structured shoulders; sleek leathers and utilitarian details run through the lineup. The palette opens in midnight, charcoal, driftwood, black and chocolate, then deepens into saturated olive and merlot to heighten drama…

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