Cordova has become a breakout leader in the luxury ski and après-ski apparel space, doubling sales in recent years as demand for performance-meets-glamour surges worldwide. Founded in 2016 by Jane Seim and her husband Cody Seim after a snowy Sun Valley wedding and fueled by Jane’s creative vision, Cordova today is sought after by adventurous women who want James Bond–level style, performance, and fit on and off the slopes.
Who Owns Cordova and Where Is It Based?
Cordova is a private, independently owned brand. Founders Jane and Cody Seim lead the business together, with Jane as Creative Director. The company’s main studio and headquarters are based in Kirkland, Washington, with design inspiration, roots, and many collaborations tied to the Idaho mountains, where the Seims were wed.
What Does Cordova Sell and Who Is It For?
Cordova is best known for its high-performance, high-style ski suits—fitted, retro-inspired, and loaded with technical innovations such as Primaloft insulation, waterproofing, breathability, and four-way stretch. Key products include:
- The hero Cordova one-piece ski suit (color-blocked, belt-cinched, and celebrity-approved)
- Luxury ski jackets, pants, and tailored après-ski outerwear
- Midlayers and accessories designed to flatter diverse body shapes
Every collection blends 1960s/1970s glamour with modern needs: waterproof zippers, powder skirts, and adjustable hoods. “There are a handful of brands that may have one ski suit in their collection, but currently, we are the only ski apparel company that specializes in technical one-piece ski suits, designed by women for women, with an emphasis on fit and fashion,” said founder Jane Seim.
Cordova’s customer is a style-savvy, independent woman—often a traveler, athlete, or social skier—who values luxury, confidence, and sustainability as much as technical performance.
Milestones and Timeline
- 2014: Jane and Cody are married in Sun Valley, Idaho, sparking the inspiration for Cordova
- 2016: Cordova’s debut ski collection launches to strong reviews; immediate “sell-out” winter seasons follow
- 2017-2019: Brand grows rapidly, celeb and influencer buzz builds (Vogue, Harper’s Bazaar praise)
- 2022-2025: Cordova leads the “technical-luxe” ski boom as the global luxury skiwear market hits $1.79B. Brand cited as innovator in eco-friendly, Bluesign-certified, and OEKOTEX materials
- 2025: U.S. and European expansion accelerates; signature ski suits continue to dominate Instagram and celebrity ski scenes
Sustainability and Quality
Cordova’s collections are produced with BlueSign-certified, responsibly sourced fabrics—minimizing environmental impact and ensuring long-term durability. Many pieces now use recycled insulation and OEKO-TEX certified trims, meeting rising luxury consumer demand for eco-conscious design.
Brand Mission and Values
Cordova’s mission centers on blending paramount adventure with high fashion, empowering women to feel confident and beautiful in the mountains. “Our designs are reflections of the women who wear them—timeless, inspired, and confident,” according to company statements.
Jane Seim’s philosophy: “We focus on creating skiwear for women that promotes body positivity and, at the end of the day, how a garment holds your body directly correlates to how you feel”.
Future Outlook
With the global luxury skiwear market tracking toward $3.27B by 2035 and women demanding more from both technical and style perspectives, Cordova is poised for even faster growth. Look for continued innovation in fit, recycled materials, and creative collaborations—plus further expansion into the U.S., Alps, and Asian markets.
Cordova’s blend of retro elegance, technical power, and female-led vision has set a new bar for luxury alpine fashion, making it an essential brand for the next generation of style-focused winter adventurers
