Curology, the dermatologist-powered, personalized skincare brand, announced a significant expansion in its retail presence through a strategic partnership with Walmart. This move marks another milestone in Curology's mission to make effective skincare accessible to everyone, following similar launches with Target in December 2022, Amazon in January 2024, and CVS Pharmacy in July 2024.
Founded in 2014 by Dr. David Lortscher, Curology has been at the forefront of personalized skincare, initially focusing on providing customized prescription treatments for acne and anti-aging. Over a decade, the brand has extended its reach across all 50 states in the U.S. With the Walmart partnership, Curology is poised to make its dermatologist-approved skincare products even more accessible to the general public.
Starting this August, Curology’s non-prescription skincare products will be available at 3,338 Walmart stores nationwide. This collaboration arrives at an ideal moment, coinciding with the back-to-school season, when skincare routines often undergo a refresh.
As part of the launch, Curology and Walmart introduced an exclusive Acne Care Kit, which includes the Acne Cleanser (80ml), Cream Moisturizer (50ml), and Emergency Spot Patch (20 ct), specifically designed to meet the needs of consumers dealing with acne.
Heather Wallace, CEO of Curology, expressed enthusiasm for the partnership, stating, “With Walmart known for its Everyday Low Prices, we’re excited to provide Curology non-prescription products to shoppers seeking value. This retail launch allows us to make dermatologist-approved, effective skincare products accessible to a broader set of consumers so they can get the best possible skin benefits.”
The product lineup available at Walmart includes nine dermatologist-developed products aimed at addressing various skin concerns, from acne to dry skin and beyond. Key products in this lineup include the Emergency Spot Patch, Gentle Cleanser, Cream Moisturizer, and Gel Moisturizer, among others. Overall, this retail expansion into Walmart stores across the country is a strategic step for Curology as it continues to grow its footprint in the competitive skincare market.
