Dani Austin

Dani Austin is the dynamic founder and CEO of Divi, the fast-growing scalp and hair wellness brand transforming how millions think about hair health and confidence. A Texas native and former YouTube creator, Dani founded Divi in 2021 after her personal experience with hair loss—turning vulnerability, digital influence, and consumer empathy into a $40M+ powerhouse and a community-driven haircare revolution.

Early Life and Career

Raised just outside Dallas, Texas, Dani began posting on YouTube in 2012 as a student at the University of Texas at Austin, quickly building a community of millions across YouTube and Instagram. Her honest storytelling—sharing her struggles with compulsive hair pulling and anxiety—struck a chord with viewers battling hair loss and confidence challenges.

She married Jordan Ramirez in 2018 and launched Divi—blending her personal journey and close community connections into every aspect of the brand.

Founding Divi and Innovations

In 2021, after years researching scalp biology and experimenting with ingredients at home, Dani worked with scientists to develop the original Divi Scalp Serum. The product sold out twice in its first year, putting Divi at the center of the “skinification of hair care” movement. Divi’s range now includes shampoo, conditioner, treatment mask, and dry shampoo for thinning, flaking, or anyone seeking scalp wellness.

Achievements and Community Impact

• Sold Out Launch & Revenue: Divi launched in 2021 with Scalp Serum (sold out in two hours, nearly $40M in the first year).
• Omnichannel Growth: Entered Ulta Beauty and Ulta Beauty at Target in 2024, earning rave reviews and fast retail expansion.
• Community-first: Dani hosts community events, listens to feedback from fans and negative reviewers alike, and has built Divi as a support network.

Recognition & Recent News

• 2025 BeautyMatter Entrepreneur of the Year and 2025 EY Southwest Entrepreneur Of The Year (with Jordan Ramirez).
• Forbes Top Creator: Cited for three years running.
• 2024 Norwest minority investment, driving further global growth.
• 2025: Chose Brittany Mahomes as Divi’s first brand ambassador for the NFL season

Milestones and Achievements

Dani Austin’s vulnerability, innovation, and focus on community have made Divi not just a brand, but a movement—empowering users everywhere to share their hair journeys and build self-confidence together.