Daniel DiCiccio Leading Louis Vuitton’s Next Chapter in China

Daniel DiCiccio grew up in the United States and has always been fascinated by the intersection of music, technology, and fashion. He is an alumnus of Harvard University, where he obtained a Bachelor of Arts before completing the Advanced Management Program (AMP) at Harvard Business School. Now he is starting a new chapter in Lois Vuitton’s China.

Early Career: Music, Retail, and Asia Leadership

DiCiccio began his career at Sony Music in New York City, where he held various senior roles, rising to President of Asia. His time at Sony was marked by increased responsibility in studio management, marketing, and international operations. These experiences prepared him for leadership across global teams and high-growth consumer sectors.

He then joined Coach as President & CEO of Japan/North Asia, where he further developed his expertise in luxury retail and Asian consumer behavior. His time with Coach in Asia reinforced his reputation for driving expansion in complex markets such as Japan and South Korea. After Coach, DiCiccio transitioned to Apple, where his focus on retail architecture, client experience, and omnichannel integration propelled Apple’s retail businesses in Japan and Korea.

Global Leadership at Apple

Since 2018, DiCiccio was based in Cupertino, California, serving as Global Worldwide Retail lead at Apple. His work emphasized talent development, customer-centric innovation, and building seamless retail experiences. With more than 12 years in Asia, DiCiccio gained a holistic perspective on driving engagement, operational excellence, and premium brand value in fast-moving markets.

Appointment as CEO of Louis Vuitton China

In April, 2025, LVMH appointed DiCiccio as President & CEO, Mainland China for Louis Vuitton. Based in Shanghai and reporting to David Ponzo, Louis Vuitton’s Chief Commercial Officer, DiCiccio’s appointment comes as Asia—especially China—continues to be a cornerstone of global luxury growth. The move succeeded Ramon Ros, who became CEO of Fendi in July 2025.

LVMH announced that Daniel DiCiccio brings over 12 years of experience in Asia, where he held senior leadership roles across entertainment, fashion, and retail. His strong background in retail and merchandising, dedication to client experience, and deep understanding of Asian markets and consumers, combined with his talent for team development, will play a key role in strengthening local teams and driving Louis Vuitton’s continued growth in China.

Leadership Strategy as CEO

DiCiccio’s focus as CEO is enhancing Louis Vuitton’s client engagement, developing omnichannel retail, and sustaining rapid growth in an increasingly sophisticated and competitive Chinese market. In his first statement as CEO, he reinforced LVMH’s vision, expressing that Louis Vuitton stands for innovation, excellence, and cultural significance. He shared his honor in leading the brand’s next chapter in China, with a focus on deepening its commitment to exceptional service and meaningful storytelling in this fast-evolving market.

DiCiccio’s immediate priorities have included strengthening relationships with local talent, expanding Louis Vuitton’s digital footprint, and adapting global retail concepts to meet the nuanced needs of Chinese clients. He has launched new clienteling initiatives, invested in training and development for in-store teams, and prioritized sustainability in store design and operations.

Recent News and Industry Impact

Since taking the helm, DiCiccio has been instrumental in launching exclusive collections and digital experiences tailored for China’s new luxury consumer. His strategies have included deepening partnerships with Chinese artists, supporting local design initiatives, and opening flagship retail innovations in Beijing and Shanghai. Observers note a reinvigorated sense of agility and inclusivity within Louis Vuitton China, helping position the maison for sustained growth—even as broader consumer headwinds persist in the region.

Milestones and Achievements

Daniel DiCiccio’s decades of global leadership experience and proven ability to inspire high-performing teams uniquely position him to steer Louis Vuitton China through a crucial new era for luxury in Asia.