LuxuryNews

Louis Vuitton Opens New Fine Dining Restaurant “JP at Louis Vuitton” by Chef JP in Seoul

Louis Vuitton has opened JP at Louis Vuitton, a new fine dining restaurant in Seoul, South Korea, located on the sixth floor of Shinsegae The Reserve

Published: Mar 26, 2026 7:50 AM

By RETAILBOSS Team

LuxuryNews

Louis Vuitton Opens New Fine Dining Restaurant “JP at Louis Vuitton” by Chef JP in Seoul

Credit: Louis Vuitton

Louis Vuitton has opened JP at Louis Vuitton, a new fine dining restaurant in Seoul, South Korea, located on the sixth floor of Shinsegae The Reserve at 63 Sogong ro, Jung gu. The restaurant is helmed by Chef Junghyun Park, the Korean born culinary force behind New York‘s acclaimed two Michelin star restaurant Atomix, and marks his first restaurant venture on home soil. It forms part of the broader Louis Vuitton Visionary Journeys Seoul flagship experience, which the Maison inaugurated at the close of 2025 to celebrate its 170th anniversary and its deep ties to South Korea.

A Six Floor Flagship Built for Culture, Fashion, and Food

Louis Vuitton Visionary Journeys Seoul is not a conventional flagship. The 4,890 square meter space unfolds across six floors inside Shinsegae The Reserve in the heart of Seoul‘s luxury shopping district, designed in collaboration with architect Shohei Shigematsu of OMA. The first four…

floors function as a retail and cultural immersion, housing over 200 pieces from the Maison, themed rooms that trace Louis Vuitton‘s heritage, and spaces dedicated to Korean culture, including 25 traditional artworks and references to the ancient Saekdong textile.

A room exclusive to Seoul celebrates the city’s role in the rise of K pop, reflecting the Maison’s recognition of the city as a genuine cultural force.

The top two floors are entirely devoted to gastronomy, with JP at Louis Vuitton sitting alongside Le Café Louis Vuitton and Le Chocolat Maxime Frédéric, the chocolate atelier led by Maxime Frédéric, Louis Vuitton‘s pastry chef and the World’s Best Pastry Chef 2025.

Chef Junghyun Park Comes Home JP at Louis Vuitton is the most anticipated element of the gastronomic floor. Chef Junghyun Park is best known internationally for Atomix in New York, the two Michelin star tasting menu restaurant widely regarded as one of the finest dining experiences in the United States…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss luxury coverage, industry analysis, and market intelligence.

Full article access
Industry analysis
Free account

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

Recommended Articles

Cartier Turns Saint Tropez Into a Three Week Le Chœur des Pierres High Jewellery Destination

An immersive three-week experience highlights Cartier's High Jewellery collection on the French Riviera.

ExclusiveJewelery

Jeanel Alvarado2 weeks ago

Louis Vuitton Welcomes the HORIZONS Retail Americas 2026 Cohort in NYC

Participants will rotate through in-store roles and regional corporate exposure, deepening their understanding of client experience, operations, and leadership fundamentals.

LuxuryNews

RETAILBOSS Team2 weeks ago

Burberry Hosts 3rd Annual Burberry Inspire Showcase at Horseferry House

The event highlights youth-led projects and future opportunities in the creative industries.

EventsLuxury

Shipra Bohara2 weeks ago

FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup

ARES streamlines FENDI's retail network, driving higher sales conversion and operational efficiency while reinforcing the Maison's identity as a leader in luxury and technology.

EventsLuxury

RETAILBOSS Team2 weeks ago

Audemars Piguet Creates a Summer Escape Beyond Time With the AP Lounge at Fairmont Montreux Palace

Located at the Fairmont Montreux Palace, the AP Lounge serves as a hub for discovery and connection, showcasing bold, sporty designs.

ExclusiveLuxury

Jeanel Alvarado2 weeks ago

Audemars Piguet Parallel Delivers an Electrifying Night at Montreux Jazz Festival

Parallel serves as a unique platform for Audemars Piguet to connect with artists and audiences, blending technical excellence with creative expression through APxMusic.

EventsLuxury

Jeanel Alvarado2 weeks ago

ZEGNA Deepens Its Long Term Commitment to Aspen’s Natural Landscape

From the Italian Alps to Aspen, ZEGNA continues to expand a century old environmental philosophy through long term partnerships that connect conservation, community and culture. Long before sustainability became a defining conversation across the luxury industry, Founder Ermenegildo Zegna was…

LuxurySustainability

Alyssa Jade Mann2 weeks ago

Bvlgari’s “Luxury Essentials” Immerses New Colleagues in The Evolving World of Luxury in Rome

Experience the ultimate in luxury training at Bvlgari's Rome campus, where you'll delve into the world of savoir faire and innovation.

EventsLuxury

RETAILBOSS Team3 weeks ago

View all Luxury

Louis Vuitton Opens New Fine Dining Restaurant “JP at Louis Vuitton” by Chef JP in Seoul

Louis Vuitton has opened JP at Louis Vuitton, a new fine dining restaurant in Seoul, South Korea, located on the sixth floor of Shinsegae The Reserve

A Six Floor Flagship Built for Culture, Fashion, and Food

Unlock the rest of this story

More from Luxury

CHANEL Brings the French Riviera Mood to Nice Côte d’Azur Airport

Coach Opens an Expanded Store at Printemps Haussmann in Paris

Dior Opens Flagship Store at Shinsegae The Main as Seoul Secures its Place as Luxury Destination

Louis Vuitton Uses Daily Morning Briefings to Turn Trunk Heritage into Retail Excellence in Vienna

Featured Events

LTK Con 2026

New York Fashion Week (September)

London Fashion Week (Autumn)

Milan Fashion Week: Women’s Spring Summer 2027

Recommended Articles

Cartier Turns Saint Tropez Into a Three Week Le Chœur des Pierres High Jewellery Destination

Louis Vuitton Welcomes the HORIZONS Retail Americas 2026 Cohort in NYC

Burberry Hosts 3rd Annual Burberry Inspire Showcase at Horseferry House

FENDI’s ARES Supply Chain Engine Wins Recognition at The LVMH Business of Tomorrow Cup

Audemars Piguet Creates a Summer Escape Beyond Time With the AP Lounge at Fairmont Montreux Palace

Audemars Piguet Parallel Delivers an Electrifying Night at Montreux Jazz Festival

ZEGNA Deepens Its Long Term Commitment to Aspen’s Natural Landscape

Bvlgari’s “Luxury Essentials” Immerses New Colleagues in The Evolving World of Luxury in Rome