FASSKER is a leading South Korean metaverse fashion platform, developed by F&S Holdings, focused on 3D, AR, and VR experiences for the next evolution of digital shopping, fashion shows, and virtual social interaction. At its heart, FASSKER’s mission is to connect real-world and digital fashion seamlessly, offering immersive VR stores, interactive AR lookbooks, avatar styling, and community-led phygital events.
How Does It Work?
- Metaverse Fashion Mall: Users enter photorealistic 3D environments to browse, try on, and buy digital and physical fashion for their avatars or themselves.
- AR Lookbook & 3D Showrooms: The platform enables fully immersive AR/VR showrooms for brands—letting customers interact with products like never before, try items virtually, and access animated, shoppable lookbooks from any device.
- Live Events & Social Layer: Virtual fashion shows and metaverse pop-ups connect brands, creators, and fans, turning shopping and exploration into sharable community experiences.
- Creator Tools: Fashion houses and indie labels can upload digital designs, host meta-runways, and even sell limited edition NFTs, driving new monetization and content collaboration in Web3.
FASSKER’s platform bridges the gap between digital excitement and physical retail, creating real-time, immersive experiences that let customers ‘wear’ fashion in any space.
Origin Story & Founders
F&S Holdings was founded in 2018 with the goal of incubating Korea’s most creative style tech for a digital future. By 2020, they launched the first beta of FASSKER, combining Choi Hyun-seok’s vision of social shopping with a power team of AR/VR engineers, fashion consultants, and former Samsung and Naver talent.
Early recognition came at MWC 2022 (Spain), where FASSKER revealed its VR Store and live 3D animated AR lookbook, drawing major global interest. International partnerships and showcases—from Decentraland’s Metaverse Fashion Week to flagship AR pop-ups in Seoul—cemented their place as a digital fashion innovator.
How Much Has FASSKER Raised to Date?
- Series B (2022): 10 billion KRW ($8.2 million), from DS Asset Management, Union Investment Partners, PNP Investment, and returning investors like Open Water Investment, NextG Investment, and Win Best Venture Investment.
- Total investment supporting international development, server scaling, creator platform tools, and industry showcases.
The capital will enable us to realize a seamless fashion experience—one that unites digital try-on, NFT commerce, and AR/VR-powered storytelling.
Benefits for Consumers
- Personalization: Anyone can create avatars, explore curated showrooms, and virtually try on hundreds of real and digital garments before buying—remotely or at in-person metaverse events.
- Immersive Shopping & Events: Community fashion weeks, pop-up VR stores, 3D designer collabs, and shoppable AR runways offer a lively, interactive experience for Gen Z and Millennial digital natives.
- Ownership: FASSKER’s platform tracks both virtual and physical item ownership through blockchain/NFTs, building a bridge between IRL and meta wardrobes.
- Social Interaction: Users become part of a fashion-forward digital tribe, able to share, style, and review looks, while competing in design competitions and virtual catwalks.
Applications for Sellers
- Direct Meta-Commerce: Brands expand into digital retail, monetizing both tangible collections and meta-exclusive assets like NFTs, skins, and avatar accessories.
- Omnichannel Engagement: With AR/VR runway events, real-to-virtual product launches, and global meta-popups, sellers can connect with customers both physically and digitally.
- Creator Economy Tools: Small labels and digital-first designers can launch collections, host interactive experiences, and grow their audience through FASSKER’s meta-platform.
- Data & Analytics: Sellers receive deep traffic, engagement, and conversion insights for both digital products and cross-channel campaigns.
With over 70% of Gen Z voicing interest in meta-fashion and $4.5 billion spent globally on digital wearables in 2023, platforms like FASSKER are leading the charge into a new multi-billion-dollar market.
Future Outlook
- Global Expansion: FASSKER plans to ramp up presence in Japan, Southeast Asia, Europe, and the Americas—deepening collaborations for Metaverse Fashion Week and Decentraland.
- Tech Powerhouse: Future rollouts include haptic feedback, AI-generated fashion avatars, and creator-led Web3 commerce.
- Next-Gen Economy: With the metaverse fashion economy expected to reach $19.58 billion by 2029 and the sector growing more than 35% a year, FASSKER is poised to be a central “digital mall” and IRL innovation lab for brands worldwide.
Fashion’s future lives at the intersection of real and virtual worlds—and FASSKER is building the portal.
