Ferragamo’s Fiamma Hits $50B Fragrance Market with 80% Biodegradable Formula

Italian luxury house Ferragamo has unveiled Fiamma, its first women’s fragrance under the creative direction of Maximilian Davis, blending timeless elegance with modern sustainability. Launched on April 4, 2025, the scent marks a bold step in Ferragamo’s evolution, marrying artisanal craftsmanship with environmental responsibility.

Fiamma—Italian for “flame”—embodies the fiery spirit of self-expression and renewal. Designed to celebrate women’s “inner strength and radiant elegance,” the fragrance reflects Davis’ vision of reinterpreting Ferragamo’s heritage through a contemporary lens. The bottle, a radiant gold vessel with a sculpted cap and red flame logo, pays homage to the brand’s Florentine roots while exuding modern sophistication.

Sensory Symphony with Sustainable Roots

Developed in collaboration with master perfumer Clement Gavarry (dsm-firmenich), Fiamma opens with the crisp sweetness of white pear, transitions into a floral heart of creamy gardenia, and settles into a warm base of amber and spices. Beyond its olfactory appeal, the fragrance prioritizes sustainability:

• 80% biodegradable ingredients, reducing environmental impact.
• Refillable 100ml bottle, aligning with luxury’s shift toward circularity.

Campaign: A Nod to Heritage and Artistry

The launch campaign, shot by renowned photographer Mario Sorrenti in Florence’s rolling hills, stars model Karolina Spakowski. Set against the backdrop of Ferragamo’s birthplace, the visuals blend dynamic movement with ethereal lighting, symbolizing the brand’s bridge between legacy and innovation.

Pricing and Availability

• 3.4 oz (100ml): $140 (refillable)
• 1.8 oz (55ml): $105
• 1.0 oz (30ml): $75
  Fiamma is available globally through Ferragamo boutiques, department stores, and online retailers.

Strategic Context: Ferragamo’s Fragrance Ambitions

Fiamma arrives as parent company Inter Parfums, Inc. (which manages fragrances for brands like Coach, Jimmy Choo, and Van Cleef & Arpels) seeks to revitalize Ferragamo’s presence in the competitive $50B luxury perfume market. With Davis at the helm—appointed in 2023 to rejuvenate the brand—the fragrance signals Ferragamo’s commitment to merging avant-garde design with eco-conscious practices, a growing demand among Gen Z and millennial shoppers.

Industry Implications

The launch taps into key trends:

1. Sustainability: Refillable formats and biodegradable formulas are now industry imperatives.
2. Nostalgia Meets Innovation: Florentine-inspired motifs cater to heritage luxury enthusiasts, while modern accords attract younger audiences.
3. Celebrity Creative Direction: Davis’ involvement follows successes like Pharrell Williams at Louis Vuitton, highlighting the power of star-driven design.

As Ferragamo reignites its fragrance division, Fiamma sets a fiery precedent—proving that luxury and sustainability can coexist in a bottle.