GORGIE’s Pink Lemonade Launches in 1,900 Target Stores

Excitement is brewing as a popular wellness brand makes a splash this summer. GORGIE, the fast-rising energy wellness brand, has just announced the launch of its highly anticipated Pink Lemonade flavor, available exclusively at 1,939 Target stores nationwide. This new release marks a major milestone for the brand, which has quickly established itself as a leader in the "better-for-you" beverage movement since its founding in 2023 by Michelle Cordeiro Grant.

A Community-Driven Brand with Rapid Growth

GORGIE was created to fill a gap in the energy drink market: a product made by women, for everyone, that combines clean, functional ingredients with a focus on wellness and community. In just two years, GORGIE has become the #1 fastest-growing energy brand in the US natural channel, amassing over 1.7 billion social media impressions and a devoted following that includes celebrities and professional athletes like Michael Strahan, Jordyn Jones, and Lori Harvey.

This rapid growth highlights the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront. The brand’s popularity is clear evidence of its unique approach and community-first philosophy. Not surprisingly, these are the philosophies millennials and gen Z customers expect from all their favorite brands.

Reflecting on the brand’s journey, Michelle Cordeiro Grant, Founder & CEO of GORGIE, shared:

"It's been a dream to partner with Target and I'm so excited that our community finally gets to try our Pink Lemonade," said Michelle Cordeiro Grant, Founder & CEO of GORGIE. "It brings all the benefits they already love about GORGIE in a fun flavor just in time for summer. Our team has been living off GORGIE sips and living in our favorite swim looks, so we decided to pair this exciting launch with a swim collection for our community to bring their gorgeous summer moments to life!"

What Makes GORGIE Pink Lemonade Stand Out?

The Pink Lemonade flavor joins GORGIE’s core line-up—Tropical Punch, Watermelon Splash, Peach Tea, and Mango Burst—already available at Target. The brand's beloved collection is now expanding further with a new edition. Each 12-oz can delivers 150mg of green tea caffeine, Biotin, B-Vitamins, and L-Theanine, all with zero sugar, just 5 calories, and absolutely no aspartame, sucralose, or erythritol. The drink is Non-GMO Project Verified, NSF Contents Certified, gluten-free, vegan, and kosher.

GORGIE describes the new flavor as:

Channeling the nostalgic joy of ice-cold lemonade on a sunny day, refreshed with clean energy and better-for-you ingredients to make every summer moment that much sweeter, without any nasty sweeteners! says the GORGIE website.

More Than a Drink: The Cabana Swim Collection

To celebrate the Pink Lemonade launch, GORGIE is also introducing the Cabana Collection—a 13-piece swimwear capsule inspired by "endless pool days, sun-warmed skin, and that first sip of a cold drink." The collection, featuring bikinis and one-pieces in custom lemonade prints and GORGIE branding, is available exclusively at GETGORGIE.COM, priced between $35 and $59 per piece.

This move is a reflection of Cordeiro Grant’s previous success with her apparel brand LIVELY, which she grew from concept to a $105 M acquisition in just three years. Now, she’s leveraging her expertise to position GORGIE not just as a beverage, but as a lifestyle brand.

GORGIE’s Mission and Future

GORGIE’s mission is clear: to make wellness and energy fun, accessible, and community-driven. GEORGIE's commitment to health and community is just one of the reasons why it's a favorite for younger millennials and Gen Z. As Michelle Cordeiro Grant points out:

“This is what disruption looks like. We built GORGIE to change the way people think about energy—something functional, yes, but also joyful, healthy, and community-powered. Our rapid growth proves the demand for a brand that brings together performance and wellness without compromise and puts community at the forefront,” said Michelle Cordeiro Grant.

With its exclusive Pink Lemonade flavor and lifestyle-focused swimwear collection, GORGIE continues to redefine what it means to be an energy drink brand—one that’s as much about how you feel as what you drink.

GORGIE Pink Lemonade at a Glance

• Zero Sugar
• 150mg Green Tea Caffeine per 12oz can
• Contains: L-Theanine, B6 + B12, Biotin
• 5 Calories per 12oz can
• MSRP: Starting at $2.59

For more information, visit GETGORGIE.COM or follow @getgorgie on Instagram and TikTok.