Haven Well Within celebrated the grand opening of its first permanent retail store this past Saturday at Roosevelt Field Mall in Garden City, New York. The thoughtfully curated lifestyle brand, designed to support women’s wellbeing, unveiled a serene 1,774-square-foot haven that embodies its mission to help women create peace and balance at home.
The grand opening was hosted by lifestyle personality, cookbook author, and entrepreneur Katie Lee Biegel, who welcomed guests to an uplifting afternoon celebrating mindful living. The event featured organic wine tastings from Biegel’s own label, Kind of Wild Wines, alongside artisanal charcuterie cups, custom candle engraving, and a first look at Haven Well Within’s latest collection, including cozy cashmere, organic cotton knits, washable silk sleepwear, and everyday essentials for home and body.
“I am a homebody through and through. Home is where I recharge, and it is also where I feel the most inspired and connected,” said Biegel during the event. “Haven Well Within really captures that — I love that the brand curates everything you need at home to slow down, feel grounded, and be comfortable yet chic. I’m all about easy, effortless pieces that make you look and feel good, but I still want to look my best. They make it so easy to prioritize your wellbeing and still feel put together.”
Rooted in the belief that self-care begins at home, Haven Well Within has expanded beyond its digital foundation to provide an immersive in-store experience. The Roosevelt Field location embodies the brand’s serene aesthetic, designed to inspire discovery across its categories, including lounge, sleep, home, beauty, and wellness. Soft, neutral tones and tactile materials echo its commitment to quality, sustainability, and mindful living.
The opening marks a key moment for Haven Well Within’s expansion strategy, as experiential retail continues to play a pivotal role for lifestyle brands seeking deeper engagement with consumers. The brand is known for its refined comfort and intentionally curated assortment, aims to foster connections through community programming and wellness-centered events in the months ahead.
