Hexafun, the fast-growing Indian lifestyle accessories brand, is redefining the country’s everyday essentials market with a blend of eco-friendly materials, design-forward thinking, and a Gen Z-first approach. In August 2025, Hexafun closed a seed round of ₹4.5 crore (about $540,000 USD) led by Prajay Advisors, a deal that marks not just fresh capital but also a big signal of confidence in India’s next generation of sustainable, expressive fashion brands .
What is Hexafun? Everyday Basics, Rebooted for Sustainability and Self-Expression
Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun transforms the most overlooked, functional accessories—socks, handkerchiefs, stoles, shoe bags, and gift boxes—into bright, expressive, 100% sustainable products that capture the energy of Gen Z India. Each item is crafted from eco-friendly materials and engineered not just for practical use but for cultural relevance and everyday joy.
Hexafun’s design team keeps collections unisex, inclusive, and draws on everything from Indian art and streetwear to pop culture trends. The company consistently launches regional themes, such as the “Insanely Indian” campaign—a celebration of Indian states’ visual quirks and cultures with accents from Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab.
How Does Hexafun Work? D2C, Multi-Channel, and Speed
Hexafun operates as a pure-play direct-to-consumer (D2C) brand, but currently sells through both its webstore and offline retail partners in metros and major cities. Fast-moving product drops and frequent stock refreshes help the brand avoid staid, repetitive designs.
The company’s core mission has always been to transform everyday essentials into sustainable, playful, and expressive fashion statements, moving beyond disposable basics. This new funding will enable the brand to expand its retail presence into new cities and dedicate significant resources to marketing, design, and community building.
Funding, Investments, and What’s Next
The ₹4.5 crore ($540,000) seed round was led by Prajay Advisors, with capitalCORN providing transaction advice. The company will use funding to scale up offline stores, ramp up digital and influencer-led marketing, and launch new product lines with a focus on “regional stories” and “function-meets-fun” design.
Shark Tank India and Design Insights
Hexafun appeared on Shark Tank India earlier in 2025, gaining valuable feedback despite not securing a deal. The team credits advice from the show’s investors for a sharp focus on differentiating by culture and “doubling down on what makes their best products best”.
Their trajectory suggests broader ambitions: Hexafun aims to hit more than 100,000 customers and enter three new metro markets by the end of 2026, pointing to sustained consumer demand for design-led, planet-friendly essentials.
