Onversed is a cutting-edge fashion technology startup based in Spain, specializing in 3D virtual prototyping and digital twins for apparel brands, designers, and retailers. The company enables the creation and deployment of interactive, true-to-life digital garments—accelerating design cycles, cutting waste, and powering new digital and phygital experiences for the evolving fashion industry. Onversed’s platform integrates seamlessly with e-commerce, gaming, and metaverse environments, offering brands a smooth path from 3D design to immersive selling.
How Does It Work?
Onversed’s proprietary platform allows fashion businesses to digitize their product development and sales pipeline at every step:
- 3D Virtual Prototyping: Designers upload sketches or flat patterns, which are rendered into hyper-realistic 3D garments that drape, move, and can be viewed from any angle. These digital garments can be tweaked, resized, or recolored in real time, eliminating the need for multiple costly physical samples.
- Digital Twins & Metaverse Integration: Each physical product can be paired with an NFT-backed digital twin, enabling use in virtual stores, gaming, augmented reality, and on digital avatars. Brands can sell exclusive virtual try-on pieces for Instagram, Roblox, or their own metaverse boutiques.
- Collaboration and Feedback: Teams, partners, or buyers can review and comment on digital samples in a multi-user environment. This speeds up approvals, ensures fit and style accuracy, and reduces back-and-forth between global teams.
We are on a mission to connect the dots of real and digital fashion, reducing time to market and bringing storytelling to both physical and virtual wardrobes.
Origin Story and Founders
Founded in 2022 in Málaga, Andalucía, Spain, by a dynamic team with backgrounds in digital design and retail tech, Onversed is the brainchild of entrepreneur Carlota Castro Fariña (Project & Innovation Management), whose prior experience straddled fashion, technology, and operational excellence. Frustrated by the slow, wasteful traditional sample process, the founders saw that 3D garment simulation could unlock the creativity of designers while slashing costs and time.
Their big break came when ShopTheLook, a leading Italian digital commerce company, partnered with Onversed to build innovative online metaverse shopping experiences, proving the model’s value for both established brands and disruptive startups.
How Much Has the Company Raised to Date?
Onversed operates as a privately held, early-stage startup and has so far secured initial angel and public innovation funding from Enterprise Europe Network and local Spanish tech accelerators. As of late 2025, Onversed is actively raising funds for its first seed round and is supported by national and cross-European grants focused on digital transformation for creative industries.
Benefits for Consumers
- Speed and Accessibility: Digital samples mean consumers can preview and customize upcoming styles before they hit shelves, even voting for their favorites.
- Virtual Try-Ons: Shoppers experience photorealistic fits from home, reducing uncertainty and the need for physical returns.
- Personalization: Digital twins allow for avatar styling, metaverse outfit curation, and phygital ownership—where one purchase delivers both real and digital closets.
- Sustainability: Fewer physical samples and trucked samples mean a dramatically lower environmental impact.
With Onversed, the fashion consumer gains more choices—and brands get real feedback before a single physical item is made.
Applications for Sellers
- Faster Design Cycles: Go from sketch to showroom sample in days, not weeks.
- Reduced Waste: Minimize sample shipping, excess stock, and material use through precise digital simulations.
- New Revenue Streams: Launch NFT-enabled limited fashion drops for virtual worlds, and sell digital-only merchandise for games/social use.
- Omnichannel Integration: Bring true-to-life product imagery and interactivity to e-shops, AR try-ons, pop-ups, and influencer seeding.
- International Collaboration: Remote teams and sourcing partners approve, tweak, and launch designs in shared 3D spaces.
Onversed bridges the real and the digital, enabling apparel businesses to move twice as fast and twice as sustainably.
Future Outlook
Looking forward, Onversed plans to:
- Expand international partnerships with fashion giants, gaming studios, and metaverse hosts.
- Enhance interoperability, supporting import/export of 3D formats from other top design software and NFT platforms.
- Bring advanced AI customization and size prediction to digital fitting rooms.
Support more digital asset types: shoes, accessories, jewelry, and even home textiles.
