The iconic French fashion brand Jacquemus, helmed by the visionary designer Simon Porte Jacquemus, has made a grand entrance into the summer season with an exciting new venture in Saint-Tropez. This picturesque coastal town is now home to a vibrant Jacquemus boutique, a chic restaurant, and a lively beach pop-up, all located at 3 Avenue Foch.
The storefront, adorned in a quaint peach hue, exudes a relaxed yet sophisticated charm that perfectly complements the sun-soaked ambiance of Saint-Tropez. Visitors can explore selections from the latest spring collection, including the much-anticipated "Les Sculptures" line, originally showcased in the hilltop village of Saint-Paul-de-Vence.
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This collection features beachwear and the signature Le Tote Marcel, all sporting the same cheerful stripes that have become synonymous with Jacquemus' summer takeover. In addition to high-fashion apparel, the boutique offers a range of special merchandise designed by Jacquemus, including beach rackets, dominos, card games, travel mugs, magnets, and postcards.
Jacquemus has also taken over the popular café and brasserie La Renaissance, located by the Place des Lices. The entire space has been redecorated with the designer's signature yellow-striped aesthetic, extending from the upholstery on the restaurant chairs to the umbrellas and sun beds at the adjacent Indie Beach Club.
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The food and beverage menu at La Renaissance has been refreshed under the culinary expertise of chef Ella Affalo, with café offerings crafted by chef Ana Maria Cadena. Diners can indulge in various delectable dishes, including a must-try salade niçoise, all while soaking in the vibrant and stylish atmosphere.
For those looking to enjoy the sun and sea, the Jacquemus beach pop-up at Indie Beach is the place to be. The beach club, dressed in cheerful stripes, offers a perfect blend of relaxation and style. Visitors can lounge on sun beds or under striped umbrellas, all while enjoying the latest Jacquemus creations available at the mini boutique inside Indie Beach. This pop-up experience continues Jacquemus' successful beach club initiative from last year, now updated with green stripes for the 2024 season.
Whether you're shopping for the latest trends, dining on exquisite cuisine, or simply enjoying the beach vibes, Jacquemus offers an unforgettable experience that captures the essence of Saint-Tropez. So, if you find yourself in this beautiful coastal town, be sure to visit 3 Avenue Foch and immerse yourself in the world of Jacquemus. Welcome to Saint-Tropez!
