eBay Creates New Resell Feature To Simplify Resale

The “resell on eBay” button is seamlessly integrated into product tags via QR codes on participating brands’ smart labels. When users scan these QR codes, they are directed to a web page where they can quickly list their items for resale with just a few clicks.

This streamlined process significantly reduces the friction typically associated with reselling items, encouraging more people to give their pre-loved fashion items a second life. Charis Marquez, eBay’s global general manager of fashion, emphasized the importance of this feature in reducing waste and promoting sustainability.

“Our new resell feature helps brands keep their products out of landfill while giving consumers an incredibly easy way to give their item a second life,” she stated. This initiative aligns with eBay’s commitment to creating a more sustainable marketplace by removing barriers to recommerce.

Italian brand Save The Duck is the first to implement this feature in its connected garments, showcasing the potential for other brands to follow suit. Integrating with Certilogo’s Secure by Design digital ID technology ensures that each item is authenticated and its details pre-filled, making the listing process…