L’AGENCE is making a big New York fashion statement with its Fall 2026 collection, ‘Seduction’, and a new Google partnership that turns its runway into an AI powered, shoppable dream closet in real time. The brand used Google’s generative AI virtual try on tech at New York Fashion Week, letting guests upload their own photo and instantly see themselves in 10 looks from the presentation, all available to pre order on the L’AGENCE website.
Fall 2026 “Seduction” at NYFW
Unveiled in New York on February 13, 2026, L’AGENCE’s Fall 2026 collection, titled Seduction, explores romance through a darker, modern lens, imagined as a midnight garden. Lace and bustiers are set against sharp, sculpted tailoring; velvets soften strong, structured shoulders; sleek leathers and utilitarian details run through the lineup.
The palette opens in midnight, charcoal, driftwood, black and chocolate, then deepens into saturated olive and merlot to heighten drama. Fashion Director Tara Rudes Dann said, “Seduction isn’t something you put on, it’s something you own,” framing the collection as an attitude as much as an aesthetic.
Denim, Corsetry, and Golden Age Prints
Tapestry prints inspired by Golden Age Dutch paintings turn dresses, tops and outerwear into moving works of art, layering painterly florals over wearable silhouettes. Sculpted bodices and corsetry nod to historical technique, while strong suiting keeps the brand’s vision of modern femininity front and centre, balancing strength and sensuality in the same look.
Denim remains core to the L’AGENCE identity. For Fall 2026, the brand introduces 1980s inspired wide leg jeans alongside its signature fits, explicitly elevating jeans as a category within the collection rather than treating them as a basic.
Celebrities including Mary J. Blige, Martha Stewart, Claire Holt, Lizzie Greene, Rachel Zoe, Rosanna Arquette and Sailor Brinkley were among the names celebrating the collection’s debut, reinforcing the label’s Hollywood anchored positioning.
Inside the Google AI “Dream Closet” Activation
To extend its NYFW moment, L’AGENCE built a physical dream closet installation filled with key Fall 2026 silhouettes and accessories, then layered Google’s AI on top. Editors, creators and tastemakers stepped into the space, uploaded a photo of themselves, and used Google’s virtual try on tool to see how 10 looks from the presentation would appear on their own body, in real time.
The experience sits on Google’s generative AI try on technology, which uses a custom image generation model for fashion and is connected to Google Shopping via the Shopping Graph, a database of more than 50 billion product listings, with 2 billion refreshed every hour. This allows guests to move from inspiration to pre order within the same flow.
Why L’AGENCE is Betting on AI
Jonny Saven, CEO of L’AGENCE, said, “Today, fashion is about how a woman experiences a brand, not just the product itself. Our partnership with Google is another step in bringing L’AGENCE closer to her; wherever she discovers us. By incorporating AI-powered virtual try on with our Fall 2026 launch, we’re turning inspiration into something immediate, personal, and interactive. It allows her to see herself in the collection, connect with the product in a more meaningful way, and move effortlessly from discovery to purchase. Ultimately, it’s about creating a more intuitive, elevated experience that strengthens her relationship with the brand.”
Jeff Rudes, Chairman, Founder & Creative Director L’AGENCE, adds, “This is where beauty and technology collide – it’s the future – bold, emotional and designed to give women a new way to experience fashion.”
