Desigual Brings Its Gaudí Store Concept to Italy with a Renovated Flagship at Il Centro Arese Milan

at Il Centro Arese, one of Europe’s largest malls, the renovated Desigual store now features undulating walls, nature inspired curves and vivid tile work that evoke Gaudí’s masterpieces like the Sagrada Família.

The space showcases the brand’s full range, from women’s dresses and Spring/Summer 2026 collections to accessories and men’s lines, all displayed in immersive zones that encourage discovery.​ The rollout aligns with Desigual’s strategy to evolve its stores into destinations that blend art, fashion and emotion, much like its recent openings in China and updates elsewhere in Europe.

Desigual’s Retail Strategy in Italy Desigual has maintained a strong presence in Italy for years, with stores in key cities such as Milan, Rome, and Florence, as well as travel retail locations at Milan Malpensa Airport.

The Arese renovation builds on this, testing the Gaudí concept in a high traffic suburban mall known for attracting millions of visitors annually. The brand continues to prioritize physical retail innovation, as seen in its 113% sales growth in China last year, driven by new stores such as the ninth in Shanghai’s Taikoo Hui…